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Ad industry must fix gap between intent and action on climate
Campaign is launching a series of opinion pieces about sustainability ahead of Cannes Lions 2023. Here the leaders of Ad Net Zero, WFA and ANA issue a joint call about the need to move from talk to impact.
Outvertising tells brands to stand their ground in Pride
The UK’s advocacy group for LGBTQIA+ inclusion in marketing and advertising is backed by 64 of the industry’s most progressive and powerful organisations.
Ad agencies and marketers fear hybrid working ‘undermines’ creativity
A new industry consultation commissioned by Thinkbox says remote working is one of several barriers to creativity.
Ad Net Zero Welcomes New US Supporters
Leading Organizations Across Advertising Have Joined Ad Net Zero.
TBWA establishes a global design studio
The global network has pulled its design offerings into a centralized group as it leans into design as a differentiator.
Daily Telegraph and Sunday Telegraph up for sale as Lloyds Bank takes control of group
Telegraph Media Group relies on subscription-first strategy.
It’s time to shift our competitive mindset
Paddy Adams argues that we need a better understanding of what client rivals are up to.
Wayfair challenges the ‘Age of Greige’ in first ad by BBH
BBH won the account in 2022.
Creatives for Climate to target Cannes Lions attendees with greenwashing toolkit
A paint-swatch-style booklet will identify examples of greenwashing.
Heinz Beanz consideration drops following price increases
Heinz Beanz’s consideration and value scores have fallen as consumers switch to own-brand goods, YouGov BrandIndex data shows.
Branding, music and avoiding the perils of purpose – creative effectiveness unpacked
The craft and conditions to drive greater creative effectiveness were explored by experts at an event hosted by TV marketing body Thinkbox.
Diageo CEO Sir Ivan Menezes passes away
Menezes, who was responsible for the creation of Johnnie Walker’s ‘Keep Walking’ slogan, was described as still a marketer ‘at heart’ with a passion for building great brands.
Shell Energy adverts banned for ‘fossil-fuel greenwashing’
Ad watchdog warns gas and oil giant against overselling environmental policies while still being a major polluter.
Chris Licht departs: How the mighty have fallen at CNN
As CNN CEO Chris Licht is summarily ejected from his post, Stephen Arnell reflects via The Media Leader.
MED-AI: EU regulation, IMF and Kantar
For the first time in what feels like months, AI didn’t dominate the news in the tech world this week.
Boots’ biggest summer campaign to date is told through eyes of a wasp
The spot, by The Pharm, will go live during ITV’s Love Island.
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