John Lewis Christmas advert: Venus flytrap divides opinion as TV ads get festive
It’s still only November, but the Christmas TV adverts are coming in thick and fast, bringing a sprinkling of festivity to our screens.
Advertisers set to spend record £9.5bn during Christmas season
The amount is up 4.8% on last year and shows the continued importance of the ads during the festive period, the Advertising Association said.
Ad industry has its say on Saatchi & Saatchi’s first John Lewis Christmas ad
The eagerly-awaited debut from the retailer’s new creative shop just landed. So what does adland think of the festive spot?
Record season of adspend predicted for Christmas 2023
AA/WARC expect a 4.8% rise on 2022.
McDonald’s brings back ‘Raise your arches’ for 2023 Christmas spot
The ad was created by Leo Burnett UK.
Creative Salon reviews the best creative, curated
Heathrow celebrates ‘traveller memories’ in three festive spots
The films were made by St Luke’s.
Meet The Marketer Behind The John Lewis Christmas Ad
As the woman behind the nation’s biggest ad moment, Rosie Hanley is stepping into the glare of the Christmas spotlight
UK Advertising Exports Reached £15.6BN in 2022
Over the past six years, the industry has experienced significant growth, with exports increasing from £7.1 billion in 2016 to £15.6 billion in 2022
Boom in UK advertising exports to US ‘pick up slack’ from EU drop
A surge in exports to the US has helped the UK advertising sector grow its exports to other countries by 16% last year, despite a “drop” in services sold to the rest of Europe.
Coca-Cola scores ‘double-whammy’ in Christmas ad effectiveness
Coca-Cola’s 2023 Christmas ad ‘The World Needs More Santas’ and its 1995 classic ‘Holidays are Coming’, both achieved “exceptional” scores on System1’s ad effectiveness ranking. However, Holidays are Coming reigns supreme, beating the 2023 ad and achieving the highest possible score.
Aldi and M&S Food tied as most effective ads in early Christmas 2023 ranking
System1 has ranked Christmas ads on emotional response.
One in five London jobs now in the creative economy, report reveals
One in five London jobs is now in the creative economy, new research reveals.
A report by City Hall has shown that the creative industries are playing an increasingly significant role in supporting the capital’s economy, with jobs growing by more than 200,000 in five years.
