This Week: UK Advertising in the Media 11.11.22

Christmas 2022 round-up: Watch all the festive ads 

Campaign rounds up the latest festive ads. 

Why some Christmas adverts have been toned down – and how others haven’t 

ITV News’ Dani Sinha and Narbeh Minassian report on the change in tone for this year’s Christmas adverts. 

Adland steps up urgency in climate messaging around COP27 

Campaign US asked ad executives and industry sustainability experts about how the messaging has changed at this year’s global climate summit — and whether adland has stepped up its role in fighting the climate crisis. 

‘We must go further, faster’: 5 key takeaways from the Ad Net Zero Global Summit 

One year on from its inaugural gathering at Cop26 in Glasgow, the Ad Net Zero Global Summit kicked off in London on November 9 to help advertisers and marketers address the climate crisis. Here’s what The Drum learned.

Havas London’s wildcard idea: how Buddy the Elf came to life with Asda 

From jumping through hoops to get approvals, finding the best director and post-production house and making sure every element of Asda’s Christmas ad rang true to the film Elf, creating this year’s campaign was no mean feat. 

Tesco aims to address the nation’s ‘joy shortage’ with this year’s Christmas ad 

The grocer’s own research suggests more than a third of consumers (36%) feel Christmas is more important this year than previous festive seasons. 

Kevin the Carrot stars in Aldi Christmas World Cup ad parodying Nike’s iconic ‘Airport’ 

Paying homage to Nike’s famous Airport 1998 World Cup ad, the nation’s most-loved carrot makes a glorious comeback in a teaser for the supermarket’s festive ad campaign. 

The industry needs to redefine the realms of what’s possible for neurodivergent talent 

There should be no better place than the creative industries for these talented people to feel like they can thrive, says AA Chair Annette King. 

Why Channel 4 is ditching the All 4 brand and adopting one cross-channel identity 

The broadcaster plans to unite all of its channels and services under the Channel 4 brand, with CMO Zaid Al-Qassab promising “one seamless experience” for viewers. 

Sunak ‘plans to stop Channel 4 privatisation’ 

Prime Minister Rishi Sunak is reportedly set to confirm that the Government will halt plans to privatise Channel 4 as expected. 

We must help smaller companies join the war on carbon 

A guide for smaller media owners and agencies on how to tackle the challenge of decarbonisation. 

Work Of The Week 

The best creative, curated 

Ad Net Zero: Media companies must collaborate more to reduce emissions 

Media owners and agencies must put rivalries aside to share best practice and establish a common measurement to reduce carbon on media plans, a panel at Ad Net Zero’s Global Summit has warned. 

Boots “Joy for all” by The Pharm 

Boots’ 2022 Christmas campaign revisits the theme of “joy” and positions itself as offering the “most affordable” Christmas ever amid the cost-of-living crisis looming over Britain. 

BrewDog announces ‘anti-sponsorship’ of controversial Qatar World Cup 

The brewer has spoken out against the World Cup, in work by Saatchi & Saatchi London. 

Twitter ad pause will have ‘little impact’ on media plans, ad buyers say 

Implications for the takeover, according to media agency executives. 

Ad and marketing industries hit new diversity highs, but lag behind US population averages 

Diversity in the advertising and marketing industries has reached an all-time high, per new data from the Association of National Advertisers (ANA). 

Why you must embed inclusivity into everything you do 

With the talent crisis dominating our industry, it’s never been more important or timely to reflect on your team culture and ask yourself whether it’s truly inclusive. 

Ahead of Cop27, marketers reveal the real difficulties in going green 

Ahead of Cop27, marketers are wrestling with their role in the climate crisis. Some are more prepared than others. The Drum explores the key considerations. 

Meta planning ‘large scale’ layoffs 

Meta is planning to lay off “many thousands of employees” beginning this week. 

‘Up there with the best’: adland reacts to John Lewis Christmas ad 

Agency leaders give their honest thoughts on ‘The beginner’, John Lewis & Partners’ much-anticipated Christmas film. Was it a hit or (like the skateboarding foster dad) did it fall flat? 

McDonald’s looks to redefine the meaning of Christmas lists: The Marketing Week Christmas blog 2022 

Welcome to the Marketing Week Christmas blog! A chance for the team to cram all the latest festive advertising news into one place. 

IPA reveals Reach and Yahoo among best media owners to work with 

First time a raft of media owners has scored more than 80%. 

In defence of Meta 

Critics have levelled their sights at Mark Zuckerberg’s seeming infatuation with – and multibillion-dollar investment in – the so-called metaverse. But is the Meta boss ignoring short-term shareholder value at his peril, or pursuing a profitable vision of the future? 

AMV BBDO Launches Bupa’s Sustainability Campaign 

AMV BBDO, which won the business in May, shot the ad entirely using virtual production – 95 per cent less carbon intensive compared to filming on location 

GroupM unites global brands to tackle media decarbonization 

Coalition aims to standardize measurement of carbon emissions created by media placements. 

Ad Net Zero Global Summit 2022: The Highlights from Today 

LBB’s Zoe Antonov shares the highlights from the first day of the Ad Net Zero Global Summit spanning jargon breakdown, futureproofing businesses and a close-up look at the climate crisis from the US