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Katie Prescott: With ever more ways to reach us, advertisers are defying the gloom
As a former business producer and presenter on the BBC Radio 4 Today programme for many years, the words “I am now joined by Sir Martin Sorrell, chief executive of the advertising giant WPP, which is seen as a bellwether for the economy” are etched into my memory.
Mark Read: UK faces ‘challenging few months and quarters’
WPP chief executive recommends brands stay close to customers and get ready to change their work if they need to.
Game of Thrones fans invited to Tower of London experience
House of the Dragon is being aired on Sky and Now from 22 August.
WeAre8 launches self-serve ad-buying engine
Eponymous app rewards users financially for watching ads.
Corona joins forces with Oceanic Global to create a sustainable tourism island
Beer brand Corona has partnered with not-for-profit organization Oceanic Global to create Corona Island, a tropical sustainable destination for eco-tourism off the coast of Colombia.
Using the Metaverse as leverage into a Hyperconnected World
Meta’s Tawana Murphy Burnett offers insights into the way brands can use the online world to forge wholly new kinds of connections with their consumers, discovers LBB’s Delmar Terblanche.
Meta and Twitch on How to Reach Gen Z
Experts address the need for brands to connect with authenticity and interactivity in the online space, writes LBB’s Delmar Terblanche.
Radiocentre turns to Fold7 for brand refresh
Radiocentre has appointed creative agency Fold7 to review its brand and strategic positioning, without a pitch.
Fold7 will devise an new overarching brand platform and visual identity, in addition to an ad campaign.
IPG creates dedicated agency for new Bentley Motors client
IPG is creating a new agency to handle creative and strategy for Bentley Motors after landing the Volkswagen-owned luxury marque’s global account.
The new agency, named iX, will be responsible for delivering strategic communications planning, brand campaigns and product launches, asset production and social/digital marketing.
ASA raps PrettyLittleThing for third time in three months
The ad watchdog has found PrettyLittleThing’s marketing in breach of its rules for the third time in three months.
Sainsbury’s Vegfast Van distributes free healthy breakfasts
Sainsbury’s is offering adults hundreds of free breakfasts after conducting research that found the average UK adult only consumes 65% of their recommended five-a-day.
The research showed more than 25 million British adults are failing to get enough fruit and veg in their diet, just 3.25 of the five-a-day target.
Virgin Media O2 “O2 roam freely lounge” by VCCP
As holidaymakers face flight delays and cancellations, O2 has set up a lounge for its customers to relax in before setting off.
The temporary space is based at Gatwick Airport’s north terminal and includes a space for children to watch shows offered by Disney+.
The data is in: audio has established itself as a powerhouse for content creation that is now second to none in media.
Currys launches ‘cash for trash’ billboards
Currys has unveiled three special out-of-home builds to bring back its Cash for Trash initiative.
The special-build billboards are located in London, Leeds and Manchester and are covered with different devices to promote the scheme which will give people a minimum of £5 for any old, broken or unused tech they bring into a store.
ANA and 4As release guidelines for diverse media suppliers
US agency trade bodies the Association of National Advertisers (ANA) and the 4As, alongside the Alliance for Inclusive and Multicultural Marketing (AIMM) have released guidelines for diverse media suppliers when doing business with buyers.
Attention metrics are becoming more nuanced, but are brands ready to use them?
Agencies and tech providers are building a more sophisticated understanding of consumer attention, but they face cultural and infrastructure challenges in convincing advertisers to convert to a new currency.
Dentsu continues strong growth trajectory in Q2
The network’s Customer Transformation & Technology division grew 22.25%, powering overall gains for a second straight quarter.
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