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WPP put together an archive to celebrate the former JWT chairman’s career last year.
In praise of Jeremy Bullmore: Tess Alps and Mark Read pay tribute
Tess Alps, the former chair of Thinkbox, and, further below, Mark Read, the WPP chief executive, hail his wit and wisdom.
Yahoo adds carbon neutral ad inventory with Scope3 integration
Yahoo has integrated with Scope3 to offer carbon-neutral private marketplace (PMP) media in its supply-side platform (SSP).
Agency leaders express worry about employee morale in 2023
Chief executives were speaking at Campaign’s Year Ahead breakfast briefing.
Rain, no trains and automobiles – but optimism reigned at The Year Ahead
Adwanted UK CEO Greg Grimmer captures some of the highlights from Adwanted Events’ The Year Ahead.
Creative salaries set to ‘rebalance’ in 2023
Following the post-pandemic ‘boom’, salary increases have steadied in the creative sector.
Why CMOs are turning to WhatsApp groups for support
As marketing WhatsApp communities grow in prominence, why are so many marketers turning to peer-to-peer groups for support?
It’s time to fact check the big pandemic trends predictions
The Drum Columnist Sam Scott’s been keeping tabs on dozens of trends predictions made by business and marketing bigwigs during the pandemic.
Victorian Plumbing Asks You To ‘Boss Your Bathroom’ In Debut Ad From Leo Burnett
The campaign leans into popular culture using iconic film moments to convey boss energy.
What the Culture Minister Really Thinks
Michelle Donelan on Channel 4, Prince Harry and why the Parthenon marbles are staying put.
Will the fortunes of adland decouple from economic downturn?
Advertising leaders wade into debate about adspend and recessionary headwinds.
Spotify appoints former Amazon executive as UK agency development lead
Jade Behr joins Spotify’s team to expand global strategic partnerships.
Co-op appoints new marketing chief
Campaign Power 100 regular Kenyatte Nelson joins retailer this month, replacing Ali Jones.
Unilever praises purpose amid fresh criticism from major investor
Having branded the company’s focus on purpose “ludicrous” in 2022, fund manager Terry Smith has again accused Unilever of “virtue signalling”.
APAC marketers are failing to meet sustainability goals
APAC marketers are failing to meet sustainability goals and need a mandate to drive innovation beyond short-term sales KPIs, if they are to drive genuine advances towards sustainable goals.
National newsbrands reach 46 million people every month
National newsbrands reach 46 million people every month, which is around half a million more UK unique visitors than Facebook gets, claims the latest PAMCo data.
Electoral Commission Launches Campaign Ahead Of May Elections
‘Note to self’ integrated campaign created by McCann Demand raises awareness of voter requirements
TikTok spot shows it’s more than just a dancing app
The campaign was created by Mother.
Dentsu names new EMEA media leader
Leadership reshuffle will result in the promotion of former Vizeum co-founder and EMEA media boss to a holding group client leadership role.
New Commercial Arts appoints first MD
Hannah White joined independent shop from Lucky Generals in 2021.
Tracey Barber promotion among senior appointments at Havas Creative
It is Havas Creative global chief executive Donna Murphy’s first major leadership changes.
Campaign podcast: ‘Year Ahead’ event and coverage under the spotlight
This week’s podcast focuses on issues that will be pertinent in 2023.
Experts share the ‘silver lining’ for ad agencies during an economic downturn
It’s not all gray skies for ad agencies facing the threat of a recession. In fact, for agencies, there are a handful of benefits to potential economic headwinds, insiders and analysts say.
Outdoor advertising trends to watch in 2023
From serialised ads to augmented reality and going outside the frame, Global’s Anto Chioccarelli explores what’s hot in out of-home for 2023.
A new decade of humanised technology
Omnicom’s Phil Rowley reports from the best tech conference you’ve never heard of.
Sainsbury’s Reveals Britain’s 2022 Shopping Habits In A New Data-Driven Campaign By Ogilvy UK
The campaign curates the ultimate snapshot of what Britain’s 2022 year in food really looks like
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