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Influencers and followers need more protection, say MPs
MPs are calling for more protection for social media influencers and the children who follow them.
Is pitching broken? Why it needs reform
In a three-part deep dive, Campaign looks at the pitching process to find out where it goes wrong and how it can be improved, ahead of the launch of the Pitch Positive Pledge.
BT horror film details nightmare broadband situation
BT, along with creative agency partner Saatchi & Saatchi, has released a new ad that takes the form of a short horror movie to demonstrate the power of its broadband.
How brands are tackling ageism from the inside out
With the age makeup of marketing teams persistently skewing younger, brands from the Phoenix Group to Saga are putting recruiting and retaining age diverse talent high on the agenda.
Havas partners with Institute of Advertising Ethics to offer staff, clients ethics certification
Havas Media Group has partnered with the Institute of Advertising Ethics (IAE) to offer their Certified Ethical Advertising Executive (CEAE) course to its staff and clients globally at no cost.
The best creative, curated.
Tyrrells Raids The Pathe Archive To Launch New Lentil Crisps
The new work from St Luke’s is part of the ‘Tyrrellbly, Tyrrellbly Tasty’ campaign.
Awards Are Only ‘Creative Onanism’ If You’ve Never Won Any
Awards season is upon us and it’s the opportunity to celebrate, learn and progress.
Creatives need to have the guts to sell less
Shifts in consumer behaviour have seen many buying less as they look to do their bit for sustainability.
Colin Stout retires as Campaign’s photographer after 32 years at Haymarket
He captured many of the most important and memorable moments in British advertising.
S4’s Sir Martin Sorrell outlines audit delay comeback plan
In the wake of S4’s long-awaited results, Sir Martin Sorrell talks to The Drum about competition with holding company rivals and his amended expansion plans for the year ahead.
Highlights: The Future of Brands 2022
The leading media strategy event for marketers at the world’s leading brands is done for another year.
As media gets harder, mental health is the superpower
Every week should be mental-health awareness week. Or at least more like Below Deck Med.
Dr Strange will see you now: NHS teams up with Disney’s Marvel Studios
Spot commissioned by Walt Disney Studios UK and NHS Blood and Transplant.
IPA and ISBA launch Pitch Positive Pledge
More than 70 companies have signed up with the aim of improving pitching outcomes and staff mental wellbeing.
Why major brands are pledging to make pitching more ‘positive’
ISBA and the IPA’s newly launched Pitch Positive Pledge aims to ensure all pitch processes are necessary, efficient and mindful of mental health.
Common People and The 93% Club team up to help working-class people into adland
The initiative will break down barriers faced by working-class people in the industry.
Controversial Adidas ads banned for ‘explicit nudity’
While Adidas argues the images of breasts in the ads are a recognition of the diversity of bodies, the ASA has deemed the nudity as likely to cause offence.
Doritos presents 80s gig from the Upside Down in Stranger Things tie-up
Doritos is drawing tortilla chips into the scary Upside Down by taking the brand in a new direction in partnership with Netflix ahead of the Stranger Things season 4 premiere.
Tobii’s Mike Bartels: attention data a ‘no-brainer’ for future of media
Mike Bartels, North American director of marketing research & UX segment for eye-tracking tech company Tobii, believes attention data will become ubiquitous and is surprised it has taken the advertising industry this long to catch on.
Glebe Farm “Oatly sued us. We won” by You Agency
Following a court case concerning Glebe Farm and Oatly, Glebe Farm celebrates its win with some cheeky billboards.
Under-16s’ exposure to gambling and alcohol TV ads plummets, ASA says
Welsh children watch the most TV and are exposed to highest number of gambling ads compared with under-16s in England, Northern Ireland and Scotland.
If you don’t invest 5% of your budget in research, you don’t know what you’re doing
The BBC’s decision to invest heavily in research should be celebrated by us all and noted by marketers.
Ad industry joins forces to call time on NDAs that protect sexual abusers
A coalition of advertising industry inclusion advocates, trade associations and action groups has been formed to launch the ‘Make NDAs Fair’ campaign and raise awareness of the systematic misuse of NDAs in adland in relation to sexual harassment cases.
Bloomberg takes on UK business press with brand launch
Bloomberg Media has launched Bloomberg UK, an editorial brand catered for British audiences to combat a lack of trust in journalism and a decline in UK business coverage.
Welcome To The Metaverse Of Ad Agencies
How ad agencies are launching into the metaverse.
Guinness “Looks like Guinness” by Abbott Mead Vickers BBDO
Summer is around the corner and Guinness’ sun-soaked campaign will certainly get people thirsting for a pint.
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