This Week: UK Advertising in the Media 14.04.23

BBC News’ interview with Elon Musk in full 

Elon Musk, boss of Twitter and CEO of Tesla and SpaceX, has given a surprise interview to the BBC. 

UK Advertising And Marketing Exports Surge To £15bn In 2021 

It recorded highest year-on-year growth at 32.5 per cent 

‘I’m a critical friend’: Cephas Williams’s plan to improve Black representation at Cannes 

The Black British Network founder has partnered with the festival to drive greater representation of Black talent at the annual event. 

Labour attack ads: Keir Starmer’s focus on negativity shows ‘gloves are off’ 

Communications experts are surprised, but not alarmed, by a Labour attack ad that implies Rishi Sunak is soft on child sexual harassment cases. 

Carlos Andrés Rodriguez returns to MullenLowe as global creative director 

He replaces Alex Okada. 

These provocative billboards shame plastic chewing gums 

Nuud has revealed that 84% of people in the UK believe it’s on brands to be transparent about the plastic content in gum. 

UK advertising exports rebound to reach £15bn 

The UK exported £15bn in advertising and market research services in 2021 — a 33% year-on-year increase. 

Ad of the Day: Nurofen’s fake medicine pinpoints gender pain gap 

Research conducted by the brand showed that half of the women surveyed reported feeling ignored or dismissed by their doctor. 

London-Brighton charity cycle back for fifth year 

Now in its fifth year, the London to Brighton Sea Change for Mental Health Cycle will take place on 19 May 2023. 

What is the future of advertising? Part 1: the columnists 

It’s only two weeks to go until The Future of Brands 2023, a live event in London, puts some of the world’s biggest advertisers on the spot about what makes great marketing and what is the future of advertising, that all-important source of funding for media. 

From hero to zero: Why loss of trust is so damaging for premium brands 

Brands that consumers place on a pedestal have a long way to fall, so it’s crucial to keep living up to the high expectations they set. 

Cannes Lions jury president seeks lasting change in Creative Business Transformation category 

Campaign speaks with Justin Peyton about how lasting impact and creativity will be key for work that changes how business is done. 

Tesco stores to offer King Charles III coronation experience 

A coronation roadshow aims to put on a celebration ‘fit for a king’. 

PHD’s strategy chief steps down 

Lucy Barbor is the second high-profile strategy lead of a media agency to step down in the past month. 

Premier League clubs to phase out gambling sponsors on matchday shirts 

The move, which affects eight teams, follows a consultation between the clubs, the Premier League and the government. 

Haleon’s Simon Peel: ROI has been ‘demonised’ thanks to brands’ misuse 

The consumer health business has been able to make bigger bets in its media investments to generate growth as an independent company, says Haleon’s VP of global media Simon Peel. 

Star Pubs & Bars “Make your mark” by St Luke’s 

Pub company Star Pubs & Bars celebrates the individually of its venues as it aims to recruit more people to lease a pub of their own. 

L’Oréal’s top marketer on how his multicultural background became his ‘secret weapon’ 

Being unafraid to tackle new cultures and challenges is what led Lex Bradshaw-Zanger to work for McDonald’s and Facebook before joining L’Oréal. 

Why Galaxy is making brand purpose its ‘number one priority’ this year 

Brand purpose attracts its fair share of criticism from marketers and shareholders alike, but according to Galaxy’s UK brand director, its value is seen in “generations”, not quarters. 

How brands can overcome the confidence gap in marketing effectiveness 

Recessions often lead brands to retrench into short-term tactics and performance media, but there’s now more data than ever to inform the most effective plan for your market. 

‘It only works if it all works’: Marketers on ‘reclaiming’ the 4Ps 

Is now the time for marketers to grab hold of the 4Ps? Or is discussion of reclaiming price, product, place and promotion simply “navel gazing”?   

Coca-Cola’s marketing SVP on staying ‘fresh’ after 25 years with the business 

The Coca-Cola Company’s Javier Meza says the calibre of marketing talent in the business means he is ‘constantly learning’, despite having been at the company since 1998. 

ITVX overtakes Disney+ and All 4 as UK’s fourth most considered streaming service 

ITV’s marketing push behind ITVX appears to be paying off, as YouGov BrandIndex data reveals a dramatic improvement in consideration since it replaced ITV Hub. 

Brands’ secret weapon: Why metadata will make you a better marketer 

Image recognition within digital asset management software can now assign keywords and other metadata automatically, cutting the time marketers waste searching for files. 

adidas Unveils Nature Inspired Federation Away Kits for FIFA Women’s World Cup 

TBWA London developed the campaign beautifully capturing the nature of each country. 

TBWA\Media Arts Lab Elevates James Taylor to Lead Global Design 

James has brought together world-class designers and conceptual thinkers to work across all Apple products and services. 

Spotify integrates ‘broadcast-to-podcast’ tech into Megaphone 

Spotify will offer Megaphone publishers broadcast-to-podcast technology, allowing them to turn existing audio content into on-demand podcasts. 

OVO Energy Appoints Saatchi & Saatchi to Supercharge Plan Zero Strategy 

Saatchi & Saatchi will start immediately to develop and launch new creative work this summer.