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Channel 4 partners seven brands for cost-of-living crisis ad break campaign
The ‘Ad that gives back’ activity offers saving tips and support to viewers.
Mental health crisis ‘worse than we thought’
The mental health crisis, spurred on by the pandemic, and now affected by a poor macroeconomic environment and other global issues like climate change and war in Europe, is worse than previously known.
IPA Award winners point the effectiveness way
Effective marketing reminds us the power of when advertising, brand and business work together.
What media salespeople are telling us and why it matters
This week we want media leaders to help us shape the values and causes we will champion in 2023. But all the while we need to remember what is keeping advertisers up at night.
Five global macro trends set to most impact marketers in 2023
Global rip currents are forcing marketers to be more agile, more responsive and more daring than ever. As part of The Drum’s Globalization Deep Dive, we explore five key challenges they will need to navigate in the coming year.
For brands, impact is the new purpose
Purpose statements are no longer enough. As part of The Drum’s Globalization Deep Dive, DDB chief strategy officer Auro Trini Castelli explains how marketers can make a sustainable difference during this crucial historical moment.
Work Of The Week – Creative Salon
The best creative, curated
Jon Hamm Is the Hot Santa We Need Right Now in Fox Sports’ World Cup Campaign
The spot also features a seasonally busy Mariah Carey, as well as the US Men’s National team and (American) footballing GOAT, Tom Brady
Virgin Media “Why walk when you can ride?” by VCCP London
To the theme of ‘She’s like the wind’ by Patrick Swayze from Dirty Dancing, a Highland cow embraces a newfound freedom in this simple, yet bizarre, 60-second spot.
VCCP wins IPA Effectiveness Grand Prix for Cadbury campaign
Adam & Eve/DDB won Effectiveness Company of the Year.
Boots forms alliance with Oliver to open in-house agency
Oliver Nottingham will work hand-in-hand with Walgreens Boots Alliance’s global marketing and communications AOR, The Pharm.
Qatar 2022 World Cup: festive football’s big-money gamble
A winter World Cup poses tough decisions for marketers and agencies. Focus on the footie or the Christmas cheer? Address the controversies surrounding Qatar as the host nation or not? There’s money to be made for brands that get it right and reputations to be lost for those that don’t.
Ad of the Day: Puma encourages everyone to be ‘fearless’ in Fifa World Cup film
Puma has unveiled its Fifa World Cup campaign with a three-minute film dedicated to those who are ‘fearless.’
What really matters in media today?
There is a lot of discussion about ‘purpose’ in advertising, but less about the purpose of advertising. And that purpose is to be effective.
People learn best when they are together
The most important issue facing our industry right now is our fractured working culture and approach to learning and development.
M&M’S Campaign Inspires You To Halloween Your Way
The work created by The&Partnership signals M&M’S first seasonal global campaign since its new brand purpose launch
A word from adland’s tour of the party conferences
As we all face headwinds, government policy needs to back industries that create jobs and opportunities, such as the advertising industry, which brings in new business, attracts world-class talent and generates economic growth through its market effects.
Time for the ad industry to take responsibility on trust in media
We must develop a more comprehensive idea of trust that includes information that is not strictly ‘inaccurate’ but is deeply misleading in the way it is used.
Majority of CMOs set to increase digital retail media budget in next year
The Campaign poll of senior marketers from across the world found about half planned a 25% rise.
Nearly a quarter of independent agencies report cut in client budgets
A poll by the Alliance of Independent Agencies showed that some independent shops are feeling the pinch.
M&S, Ladbrokes, TikTok: Everything that matters this morning
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
UK’s top 50 brands reported 30% higher returns than FTSE 100 in 2021
Strongly branded companies recover quicker from crises and retain a stronger performance going forward, Brand Finance’s latest research indicates.
Less than a quarter of the UK’s biggest TV ads feature a person over 55
New research from System1 and ITV outlines six core themes brands can use in their ads to most effectively engage consumers aged 55 and over.
Government’s ‘Levelling Up’ ads banned by regulator after shadow ministers complain
The Department for Levelling Up, Housing and Communities has been penalized by the Advertising Standards Authority (ASA) for blurring the lines between editorial and marketing.
ITV promotes Magnus Brooke to lead combined strategy and policy
ITV will combine its strategy and policy teams under Magnus Brooke, current director of policy and regulation.
River Island Inspires Shoppers To ‘Make The Most Of The Moment’
St Luke’s is behind the new River Island ad promoting its autumn/winter22 collection
Bombay Sapphire Partners With Baz Luhrmann To Launch ‘Saw This, Made This’ Campaign
The global campaign was created by AMV BBDO and directed by Juan Cabral
Netflix’s £4.99 ad-funded tier to launch in November
Beauty brands L’Oreal Paris and Nyx will advertise on the platform on the ‘basic with adverts’ plan.
What you need to know about Netflix Basic with Ads
At roughly less than half the price of a standard subscription, Netflix Basic with Ads tier will launch November 3 in 12 countries.
Channel 4: 70% of Campaign readers think PM should ditch privatisation plan
Ad industry sentiment against privatisation has hardened since last year.
As inflation bites will we see more brands turning to in-housing?
Campaign’s question of the week explores the benefits and drawbacks for advertisers considering setting up an internal agency in a recession.
Les Binet cautions against ‘senseless’ price promotions as recession looms
Only a “tiny” proportion of promotional sales are shown to be incremental, which means most price promotions actually reduce profits, Binet explained.
Marketers urge UK government not to stray too far from GDPR in post-Brexit data reform
Is a big British version of GDPR likely to balance the demands of consumers, advertisers and media owners alike? We ask marketers what they think of the UK’s planned divergence.
Ad revenue growth for the UK out-of-home (OOH) industry surged by 79% for the first six months of 2022, latest estimates have shown, as the sector recovers from Covid-19 restrictions.
The Woolmark Company Focuses On Circularity With An Ode To Merino Wool
Mother Shanghai continues with a sustainability strategy for the brand
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