This Week: UK Advertising in the Media 15.07.22  

‘Micro-upskilling’: The DMA on its plan to help tackle the digital skills shortage

The Data and Marketing Association (DMA) has launched a “micro-upskilling” campaign to tackle a digital skills shortage in the marketing industry, as it encourages businesses to introduce a culture of continuous learning among their teams.

Brands react as Downing Street implodes

How did brands use Boris Johnson’s resignation as Conservative Party leader and the political chaos of recent days for some cheeky newsjacking?

Good news for ITV and Love Island with its biggest viewing figures yet

ITV2’s Love Island series 8 has so far attracted an average consolidated audience of 3.08 million, according to BARB data produced by Mediatel Connected.

Work Of The Week, The best creative, curated

Our favourite this week has to be the leaving party we were all invited to. Tina’s leaving do.

Sir Martin Sorrell: There’s Plenty to Be Optimistic about but the Pressure Is On

The S4Capital founder and executive chairman eyes a digital and data-driven recovery and shares hopes that any recession will be shallow

Google plans to split its ads business to counter antitrust claims

Google is trying to get ahead of antitrust legislation with a proposal to split its ad business between it and its parent company Alphabet.

Cadbury Caramilk Recruits Real Life Aussies As Human Ads

The VCCP-created campaign calls on UK-based Aussies to spread the word on why they love the chocolate bar

Advertising is failing Britain’s disabled population – we must do better

Disabled people are largely underrepresented in advertising, despite making up a fifth of the population. Here’s why we are challenging the industry to portray disabilities in our annual Diversity in Advertising Award, says Channel 4’s Zaid Al-Qassab.

Government still needs to act to ensure the future of radio

Over the past week of political turmoil, we have been reminded of the power of radio as a brilliant source of trusted information for audiences, writes former Culture Secretary John Whittingdale.

70% of social media users have a problem with harmful content, finds UK government

Seven in 10 UK adults want social platforms to clamp down on harmful content and, if they fail to do, so nearly 50% would leave or reduce time spent on them.

Inflation hacks: Marketers on navigating the cost crisis

As inflation hits record highs, showing solidarity with shoppers, refusing to sacrifice innovation and following customer data closely could help brands survive.

Netflix picks Microsoft to power ad-supported tier

Netflix has selected Microsoft as its global advertising technology and sales partner to build its ad-supported offering, bringing an end to one of the year’s hottest partnership contests.

Dentsu report heralds ‘third massive wave’ despite adspend downgrade

Dentsu has projected global adspend to grow at 8.7% to $738.5bn in 2022, in a downgrade from the Japanese-owned advertising company’s previous forecast.

Stop buying silence: why can’t adland just ban NDAs that mask misconduct?

Silence it, cover it up, pay it out, repeat: the extent of sexual misconduct in the workplace is obscured by legally binding documents called non-disclosure agreements (NDAs).

Pinterest: Marketers think reach is the only thing that matters

Arguing that effectiveness is all about effective reach, Pinterest CMO Andréa Mallard urges marketers to look beyond “superficial vanity metrics”.

Weight loss searches on Pinterest down 20% since ad ban

Pinterest has released the findings of its Body Neutrality report, which shows that searches containing terms related to weight loss have decreased by 20% since introducing its weight-loss ad ban last year.

Greenpeace uses Radiohead’s ‘Bloom’ to help save the world’s sharks

For Shark Awareness Day today, Greenpeace has released ‘The Lonely Shark,’ an animated short film illustrating its latest report, which lifts the net on the overfishing of sharks in the North Atlantic.