We must commit to staff development to drive business and people growth
Senior management at agencies and advertisers must embed continuous learning culture into their companies or risk damaging the UK’s creative exports.
Steve Hatch to leave Meta after nine years
VP of Northern Europe joined then-Facebook from MEC (now Wavemaker) in 2014.
Is it naive to expect brands to spend through a downturn?
Industry leaders share their views on whether it is realistic for companies to continue investing in marketing at normal levels during an economic downturn.
Regulation tightens for brands making ‘carbon neutral’ and ‘net zero’ claims in ads
Following updated guidance, UK regulators will be carrying out six months of monitoring to assess how claims are being substantiated.
Sky Footprint fund winner: airtime prize means we get taken more seriously
The first winner of the Sky Zero Footprint Fund, five-year-old sanitary product-maker Here We Flo says winning £1m in TV airtime has propelled the brand’s marketing efforts beyond an immediate uplift in sales, writes Ella Sagar.
How OOH offers reach maximisation
Finding a media channel that maximises reach might be the answer to surviving the recession.
The best creative, curated.
Whiskas “Even the fussy cats” by Abbott Mead Vickers BBDO
Viewers are taken inside the mysterious mind of a cat, complete with different rooms fit for any feline’s wildest dreams.
Promotion at Meta for Nicola Mendelsohn
Nicola Mendelsohn will lead the company’s drive for even bigger online revenues.
UK social adspend up by more than 25% year on year
We Are Social and Meltwater partnered to create a report analysing social media trends in the UK.
Radio reports highest-ever recorded revenue as brands raise audio adspend
Multiple brands increased their investment in radio in 2022.
Super Bowl ad winners, brand Britain, marketing’s value: 5 interesting stats to start your week
We arm you with all the numbers you need to tackle the week ahead.
See adland’s favorite Super Bowl campaign: Tubi takes us down the rabbit hole
The streaming service made waves during the Big Game with three new spots, each designed to give the brand an air of playfulness and unconventionality.
Are you over 50? It’s time for a rebrand
The over-50s need a re-brand to make the workplace more diverse, more collaborative, and more economically viable. How about Generation YStopNow?
Ready. Set. Pitch. But Sustainably: How New Business Is Changing
The Observatory International co-founder reckons sustainability will become a significant element in the pitch process.
Kleenex And FCB Inferno Launch Campaign Encouraging Brits To Use Tissues
Save The Sleeve is Kleenex’s latest campaign offering promoting tissue use.
Advertisers are funding a media narrative that fuels violence against women. Now is the time for change write, Nicola Kemp.
Lessons From Super Bowl: To Repeat, To Wear Out Or To Retire
The chief customer officer of System1 dives into how brands should look at seasonal ads and build lasting, ongoing campaigns.
Major outdoor media unite to create single ad-tracking system
The UK’s major outdoor media owners have entered into a landmark deal to create a centralised system for tracking and verifying all out-of-home (OOH) advertising.
Nationwide signs up as sponsor of ITV’s Lionesses coverage
Deal result of collaboration between Wavemaker UK and ITV.
What It’s Like To Be MD Of NCA: “We’re Building Something New”
Meet New Commercial Arts’ first managing director Hannah White.
Zenith names new strategy lead as Richard Kirk departs
The agency has also appointed a chief digital, data and tech officer.
Introducing ‘An Englishman in New York’ – ‘Add a couple of zeros!’
In a new column, TPA Digital founder Wayne Blodwell writes about the wins, fails and OMGs when it comes to UK media businesses trying to set up shop in the US. First off, how to get your head around the sheer scale of the US market.
Pringles changes up the recipe with ‘wonderfully different’ ad
Created by Grey London, it follows on from the #MultiGrainNotMultiGran stunt.
