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All In Census 2023: Adland urged to ‘stop the clock’ and take part in survey
Take just 15 minutes to have your say.
‘Treat every generation with compassion’
Sharon Lloyd Barnes, Commercial Director and Inclusion Lead at the Advertising Association, on tackling the talent crisis and being all in for change.
Quality talent needs that spark: How All In will be different this year
Deeper questions around diversity and mental health will inform the updated version of the All-In Census in 2023 as the industry’s trade bodies aim to help advertising and media companies improve staff retention, writes the editor.
AI tech tools that make online marketing more accurate
The way businesses market their wares online is changing, with the rise of AI-powered services promising to serve up tempting ads and secure sales.
We’re going for B-Corp and we want to share our journey
The Media Leader and Adwanted are going for B-Corp status. We would love to use our place at the centre of all things advertising and media to connect with other companies on a similar journey.
Patagonia has fought climate change for 50 years – now it asks, ‘What’s next?’
The outdoor brand says it wants capitalism to evolve to save us all in its latest ad.
Lloyds Bank Encourages Young People To Take Control Of Their Finances
Created by adam&eveDDB, the integrated campaign highlights emotional benefits of gaining financial confidence to 11-15 year olds
Old Tech Appliances Take Matters Into Their ‘Own Hands’ In Currys Campaign
Created by AMV BBDO the campaign tackles e-waste and promotes the retailer’s new trade-in initiative
‘Make It A St. Patrick’s Day To Remember’ With Guinness 0.0
As anticipation builds for St. Patrick’s Day, AMV BBDO has launched the biggest ever responsible drinking campaign for Guinness 0.0
AAR responds to surge in social briefs with expanded roles
Andrew Bloch and Rebecca Nunneley will work with Hannah Astill to front the offering as more clients bring social ‘front and centre’.
Why marketers believe social media is overrated
From issues around measurement to lack of authenticity, why do marketers think social media is the most overrated skill by businesses?
Sir John Hegarty: ‘the big idea’ still matters for the future of brands
Advertising legend Sir John Hegarty speaks to The Media Leader editor Omar Oakes in the first of a two-part interview — the second of which will be at our Future of Brands event in London (25 April).
Why green credentials lead from the front
Sabrina Clarke interviews Media Bounty MD Jake Dubbins about attaining B-Corp certification, and why sustainability should be a top priority for businesses.
Guide Dogs Showcases Range Of Services On Offer
Campaign developed by The Gate reveals that Guide Dogs offers help beyond dogs themselves
ITV launches new economic recovery tool for advertisers
The free, web-based tool aims to help advertisers recession-proof their business.
WATCH: Ben & Jerry’s joins the fight to end ad industry’s fossil fuel work
The Unilever-owned ice cream brand is giving out free ice cream calling out oil and gas companies as brands get feisty at SXSW in Austin, TX.
What to consider when setting up an apprenticeship
From assigning tasks and lines of report to finding the right time for training and the need to go back to basics, there are many things brands must bear in mind when taking on an apprentice.
UK’s tech startups given lifeline as Silicon Valley Bank inks HSBC deal
The collapse of the bank hit thousands of tech startups, many of them in the advertising industry.
IPA TouchPoints: media habits return to pre-pandemic trends
Similarity in media habits between generations fell 29% year-on-year as consumers reverted to pre-pandemic behaviours, the IPA trade body has revealed in its latest TouchPoints report.
Digitas UK Partners With Next Tech Girls To Inspire More Women Into Tech
The partnership aims to inspire the next generation of diverse tech talent.
How Pakistani Girls Took over News Channels
The team at Impact BBDO on EBM’s stunt which highlighted the importance of education by having two girls read the news out on live TV, writes LBB’s Nisna Mahtani
Amazon “Tache” by Wieden & Kennedy London
A young woman embraces some unwanted facial hair as Amazon aims to show how its Prime membership has various elements.
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