The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

THIS WEEK: UK ADVERTISING IN THE MEDIA

/ July 9th 2021
Industry News

In this weekly series we pull together, in one place, a selection of must-reads from across our industry media. Hope you find it a useful edit of another week in advertising!

Euros 2020: What all of us can learn from Gareth Southgate

Part of Gareth Southgate’s success could be his willingness to turn to football outsiders to help prepare his England team. One of these advisers, former Olympian Matthew Syed, argues there’s a lot the rest of the world can learn about this approach.

New biz back on the move with 37% surge in media agency reviews

Account moves worth more than £20m experienced the most prolific growth, up 400%.

McCann debuts sustainability department to meet growing demands of talent & clients

To formally fund and drive forward McCann Worldgroup’s sustainability agenda, the global agency has launched its first sustainability department. Jaclyn Kaminski will lead the charge, working to grow the agency’s efforts to meet the needs of clients – as well as lure top talent.

D&AD New Blood Award Winners Announced

D&AD has awarded 186 Pencils, including three Black Pencils, for the 2021 New Blood Awards.

Co-op “First day out” by Lucky Generals

Co-op is promoting its in-store recycling scheme for soft plastic, plastic bags and product wrapping with a TV campaign by Lucky Generals.

AMV BBDO Celebrates Return Of Macmillan Coffee Morning

The return of the in-person Coffee Morning for Macmillan Cancer Support encourages supporters to host their own event.

Attention Revolution: a new column by Professor Karen Nelson-Field

Globally renowned media science researcher and founder of Amplified Intelligence Prof Karen Nelson-Field introduces her new column and why she wants to set a True North for the digital media industry.

Lack of transparency makes it hard to build trusted relationships with media agencies

Ongoing issues around media neutrality and transparency make it very difficult to build strong and trusted client-agency relationships.

Facebook supports small businesses on Shops platform with window displays

Thirteen stores have had displays installed that showcase their unique business story.

IPA urges agencies to demonstrate ESG values for competitive edge

Demonstrating Environmental, Social and Governance (ESG) values and actions to brands could give agencies a marginal gain over their competitors, IPA president Julian Douglas will tell attendees to the IPA Business Growth Conference today. 

ESG can give agencies the competitive edge, IPA research says

Results reveal it can be a valuable differentiator to clients choosing an agency.

ISBA president warns industry must ready itself for further ad crackdowns

Peter Duffy stresses the need for collaboration.

Long Live The Local: Campaign Launches To Support Local Pubs

Britain’s Beer Alliance issues an emotional rallying cry in Havas London’s campaign to give pubs a fighting chance.

Daring to dream: It’s coming home

Raymond Snoddy settles in for a big night of football by assessing the media responses to England reaching another semi-final of a major tournament.

ASA cans BrewDog Instagram ad for hard seltzer health benefit claims

An ad for beleaguered Scottish beermaker BrewDog has been banned by the ASA for claiming the brewer’s hard seltzer line was ‘healthy’.

How England’s Euro 2020 rampage is impacting ad prices on ITV

England is just one victory away from competing in a Euro 2020 final on home territory. Fans are nearly as jubilant as national broadcaster ITV, which will have exclusive rights to the semi-final on Wednesday and will share the final on Sunday.

Pret A Manger brings in Noddy Holder to celebrate Christmas in July

Christmas sandwiches are back on the menu.

Brand trust means treating people like people, not consumers

Our industry often forgets the end experience of the very people we’re trying to target, warns the7stars’ head of insight and analytics.

Here’s how brands are cheering on England’s progress at Euro 2020

England’s taste of success at the Euros has got fans and brands cheering on the team to go even further. We look at some of the marketing activations produced around the team as the Three Lions has progressed through the competition.

How to win a Cannes Lion for entertainment for sport: be kind, useful & fearless

We go behind the scenes at Cannes Lions to hear why the winners of Entertainment Lions for Sport were selected.

ITV debuts ‘first of its kind’ shoppable TV platform with Boots partnership

The service, available via LG TVs, made its debut during ‘Love Island’ on ITV2.

Let’s stamp out sexual harassment in adland as office working returns

The recent article by Zoe Scaman, the founder of Bodacious, on the endemic nature of sexual harassment and bullying in adland sent shockwaves through the industry. It’s now time to say enough is enough.

BrewDog, Wetherspoons, Deliveroo: Everything that matters this morning

Marketing Week’s round-up of the news that matters in the marketing world each day.

Euro 2020’s most influential footballers: who’s winning on social?

Football isn’t just played on the pitch. As well as battling it out at Euro 2020, some of the sport’s biggest names are also major players on social, where brands have long looked to use them as a way to reach consumers. So who has the most influence in this year’s tournament? The Drum teams up with Emplifi to find out.

Advertisers fled, now its audience has too – who is GB News really reaching?

Last week, viewing figures for GB News plummeted from a peak of 2.2 million to just over 1 million. It begs the questions – who is its audience? YouGov looks at the data.

Sky and Channel 4 renew cross-platform partnership

The deal will give the terrestrial channel access to more digital advertising streams.

Cannes juror reflections: humour in short supply as brands join ‘purpose parade’

Campaign spoke to members of the jury to see how this year’s winners caught their eye.