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UK Advertising Exports Group Launches Special Programme for International Trade Week
The programme continues UKAEG’s partnership with DBT to support the industry’s global new business drive.
WACL Introduces Menopause Policy for the Industry as Part of the ‘Women’s Health Hero’ Initiative
The policy further supports WACL’s ambition of creating a world where 50% of CEO positions are held by women.
‘Why now?’: analysts react to Wunderman Thompson-VMLY&R merger
VML comes into official being on 1 January 2024. Analyst reaction was mixed but largely positive.
E45 wins Channel 4’s diversity in advertising award
Entrants to this year’s award were challenged to authentically represent LGBTQIA+ people in their ads, with the brief producing “probably the strongest set of entries” in its seven year history.
Media Week Awards 2023: winners revealed
Starcom, ITV, PHD, Global and Manning Gottlieb OMD were among the big winners at the Media Week Awards 2023 this evening.
How to build an effective retail media plan, lessons from Boots x Fenty
Retail media has exploded in the past few years and is currently worth around $100bn in global revenue and on track to account for 25% of all digital ad spend by 2026. But how can brands forge an effective retail media plan?
Addressability, ad fraud, IDs, oh my: Experts debate all things media at Advertising Week
Key industry players from the buy side and the sell side are parsing the hottest issues in media today.
IPA Bellwether: ‘Defensive and offensive’ tactics drive media spend rebound
Brands are shifting budgets from sales promotion to main media marketing in both “a defensive and offensive manoeuvre” to strengthen their current and future market positions, according to the latest IPA Bellwether report.
Evening Standard and Outernet London launch £1m ad-space prize celebrating London’s diversity
The winner’s campaign will run across outdoor and print for a four-week period in 2024.
Inside EE’s biggest brand refresh in over a decade
The UK telecoms company has overhauled its business from the “inside out” and dropped its biggest marketing campaign in over a decade to support it.
VCCP Creates First Radio Ads For Cadbury Dairy Milk
The audio ads form part of the ongoing ‘There’s a Glass and a Half in Everyone’ campaign.
It’s time to take a long hard look at the logic behind advertising bans
Gordon Young, the founder of The Drum, asks if ad bans in public spaces are really a good thing.
Omnicom exceeds Q3 forecast with 3.3% organic growth
With solid growth in advertising and media, precision marketing, and healthcare, the company remains in line with full-year expectations.
Faces to Watch: what rising talent wants from adland
Campaign’s Faces to Watch data includes details about hybrid working, sexual harassment and the cost of living.
Adland must reframe the creative narrative
The story must change as the industry comes under financial pressures and the power of technology and AI looms large.
Ad of the Day: Edible bouquets rescue people from hilariously uncomfortable moments
A series of relatable ad spots shows how a bouquet of edible bouquets can Edible’s brand refresh ahead of its 25th anniversary.
GroupM deal with Amazon to use influencer content in ads sees 300% uptick in CTRs
Influencer-made content can now sit directly in Amazon ads and product pages, bridging e-commerce and influencer campaigns for GroupM clients.
AI still needs human guidance, marketing experts say during AWNY 2023
The Drum reports on the excitement and curiosity about the technology ran high during the conference’s opening day. But the need for humans in the loop was emphasized even more.
EssenceMediacom appoints chief media solutions officer
Role will be responsible for Group M Nexus staff embedded within EssenceMediacom.
La Liga’s rebrand sees it emulating in-game broadcast style of EA Sports FC
The Drum heads to Atlético Madrid’s home stadium for a hands-on demonstration of how Spanish football is taking a leaf out of its new sponsor’s playbook.
Creative Salon picks out the campaigns that made it to the screens, big and small, this week.
Agencies on the Agenda: WPP, Bartle Bogle Hegarty, McCann London
Campaign highlights the three agencies on its radar this week.
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