This Week: UK Advertising in the Media 22.09.23

Trust, talent and togetherness: learnings from LEAD Scotland

Sharon Lloyd Barnes, Commercial Director at Advertising Association, shares 5 key learnings from LEAD Scotland

Channel 4 unveils 2023 Diversity in Advertising Award shortlist

This year’s brief challenged UK advertisers to address the lack of LGBTQIA+ representation in advertising.

Tesco promotes Emma Botton to customer director amid restructure

The reshuffle follows the announcement that chief customer officer Alessandra Bellini will be leaving Tesco at the end of September.

Rishi Sunak likely to face legal challenges over net zero U-turn

UK climate watchdog said policy change would make it more difficult to meet legal commitments

IPA and TikTok creators team up to attract young talent into ad industry

Promotes IPA and agencies’ ‘Step into Adland’ initiative.

‘The days of lazy green claims are over’ – ASA chief on greenwash crackdown

Guy Parker, chief executive of the Advertising Standards Authority, discusses its anti-greenwashing regulations with Harriet Kingaby of Media Bounty.

YouTube suspends Russell Brand from advert income

YouTube has suspended Russell Brand’s channels from making money from adverts for “violating” its “creator responsibility policy”.

Sky: media business and Govt could unlock billions together

Sky has urged the UK government to commit to five key policy priorities in order to inject an extra £10bn into the UK economy.

Ocean Outdoor pledges money to marine projects

Clients and agency partners will be able to choose which projects they want to support

TikTok, TikTok… Time’s up on hiring in our own moulds

We aren’t advertising advertising well enough, especially to the next generation, warns the IPA president and GroupM UK and EMEA CEO.

S4 Capital losses and job cuts deepen: what the analysts say

Sir Martin Sorrell’s group has been forced to make more job cuts as its revenue forecast was lowered (again).

Mother and Adam & Eve/DDB lead Campaign Big Awards shortlists

Winners will be announced on 16 November.

The Guardian unveils first major ad push in four years

Inaugural work by Lucky Generals follows the agency’s appointment in 2022.

OMG UK appoints Laura Fenton chief executive

Fenton has been with Omnicom Media Group for almost two decades.

AI has transformed search, but how should marketers use it for better keywords?

Artificial intelligence has changed the face of search marketing, with marketers now able to use AI keyword generators to save time and get better results. The Drum asked search experts for advice on how to use these new tools.

BBC, ITV, Channel 4 and Channel 5 to launch ‘online Freeview’ in 2024

Britain’s major public-service broadcasters (PSBs) will launch a free, Internet-only TV service next year for broadband-only homes.

Boots ups focus on social commerce as it launches shoppable Meta and TikTok activity

As shoppable ads come to the fore for ecommerce, the beauty retailer is committing spend to Meta and TikTok to experiment with the format.

Rick Astley to star in Sainsbury’s Christmas ad

The work will be created by New Commercial Arts.

Forget LA – it’s British film studios that are in demand

Like it or loathe it, the Barbie movie has been the cinematic blockbuster of the year, taking more than $1.38bn (£1.1bn) at the box office so far.

Instead of sending your production team around the world, why not hire locally?

Poppy Mason-Watts, chief growth and impact officer at Waterbear, thinks we’re a long way off sustainable content production. She offers some tips.

Are Brands Really Falling Out Of Love With TV? And If So, How Are Agencies Adapting?

Creative Salon asks whether TV really is falling out of favour with marketers – as Kantar claims – and if so what implications this has

Adam & Eve/DDB secures spot on Amazon’s European roster

Agency known for its John Lewis ads will release its first work for the online retailer early next year.

We are not using AI to cut costs: Mark Read

WPP’s CEO, Mark Read and global chief creative officer, Rob Reilly, decoded India’s potential, recent acquisitions, AI’s influence, and the role of creativity in shaping the future of advertising.

Havas Media Network appoints chief growth officer

HMN has made a series of changes to its structure this year.

Pinterest is wooing advertisers with its new features. Here’s how they work

The image-sharing app is in the middle of its biggest-ever push to win over the hearts and minds of users and advertisers and recently unveiled a suite of new features and ad formats. But how can they be used?