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In this weekly series we pull together, in one place, a selection of must-reads from across our industry media. Hope you find it a useful edit of another week in advertising!
‘Much to be optimistic about’: what you need to know from WPP’s results
British advertising titan WPP released its financial results for the first half of 2021 today, revealing a faster-than-expected return to growth in line with its rivals’ performance. Here we consider the most important elements of the holding company’s results.
Running media campaigns doesn’t always have to have a negative impact on the environment.
Start-up health check: how are new agencies that launched during Covid faring?
Agencies including Motel, ScienceMagic, Platform, and Other reflect on opening their virtual doors during the pandemic.
Yoplait teams with Olympian Sky Brown: ‘I want to inspire kids with my skateboarding’
Yoplait, the creator of Frubes and Petis Filous yogurts, has teamed up with Team GB Olympic skateboarding sensation Sky Brown and marketing agency Digital Voices for its new ‘Moments of Gold’ campaign.
Ladbrokes “The wait” and “Game day” by Neverland
Ladbrokes has launched its latest campaign, celebrating the start of the new football season.
Rihanna revs up inclusive lingerie brand Fenty with all-female motorcycle club
Rihanna is once again turning heads, this time with the all-female motorcycle club ‘Caramel Curves’ in tow to promote the size-inclusive lingerie brand Savage x Fenty.
From Star Trek to IKEA: the importance of feeling seen
Just over fifty years ago, an episode of Star Trek broadcast the first interracial kiss on American television.
Why is it so difficult for the press to cover climate change?
Newspaper editors and ad agency execs need to raise their game or make way for people who understand need for radical change, warns Raymond Snoddy.
TfL poaches Eurostar marketing director for top role
Gabriella Neudecker replaces marketing veteran Chris Macleod, who retired earlier this year after almost 15 years with the business.
McDonald’s brings back ‘critical’ UK CMO role
Sir Martin Sorrell: Big tech is a lifeline for SMEs — we need to be more welcoming
Britain should be more welcoming to big tech because of their growing importance to small and medium-sized businesses, according to serial entrepreneur Sir Martin Sorrell.
Pick of the Week: ITV’s dark comedies have been just about the best thing on TV this year
Uncommon’s superlative films for the broadcaster have everything going for them.
Four ways advertisers can ensure carbon pledges aren’t just hot air
Running media campaigns doesn’t always have to have a negative impact on the environment.
S4 unites MediaMonks and MightyHive under new brand: Media.Monks
Media.Monks will offer clients one front door to walk in with flexibility to tap into capabilities and subject matter experts across the group.
Let’s reclaim disruption as a positive force: eight lessons from CEOs and founders
A series of recent conversations with UK business leaders has been inspirational for Snap’s international boss, Claire Valoti.
Don’t let the JWT tribunal put you off your pursuit of gender equality
The tribunal ruling that two male creatives were unfairly made redundant, which is set to be appealed, should not deter us from realising the benefits of gender equality – for both men and women.
How Campari’s ambitious AI Fellini film fosters its artistic spirit
A drinks brand that pushed the boundaries of art, since 1860 Campari has worked closely with artists and directors, who each helped define the drink’s artistic identity.
Reimagine the most iconic ads as TikToks. Join the fun and see which brand we’re remaking next: https://vm.tiktok.com/ZMeMF61qg/.
The Snapchat camera has millions of Lenses to help you express yourself, have fun, and share the moment with your friends and family. All you have to do is open it.
Dogs Trust ask pet owners to think ahead about their pooches’ futures in this sweet commercial.
It’s time to remove our climate disaster gags and recognize the power of ads
Jake Dubbins, chief executive officer of integrated ethical agency Media Bounty and co-chair of the Conscious Advertiser Network (CAN), looks at big oil’s attempts to decelerate desperately-needed climate adaptations and explores the role creatives are playing in laying the groundwork for global disaster.
Global hires Virgin Media’s Cilesta Van Doorn as chief marketing officer
Van Doorn’s exit from telecoms brand follows merger with O2 and departure of mobile network’s CMO Nina Bibby.
Challenger brands are among five winners of Sky’s £2m sustainable advertising fund
Ovo Energy, Here We Flo, Olio, Pura and Path Financial are “recognised for their ability to inspire behaviour change for a better world”.
Should we be putting something new on our Christmas list?
It’s the summer hols, lockdown restrictions have been relaxed, so let’s start planning for a Christmas ‘like no other’.
How flexibility at work will make marketers more effective post-Covid
Staff have mixed reactions to going back to the office so marketing leaders will need to be adaptable to ensure the best ideas keep on flowing, as Marketing Week discovered during a video panel discussion hosted in partnership with Smartsheet.
The Ads That Made People Drink The Beer They Did
ITV “The trap. Drama vs reality” by Uncommon Creative Studio
ITV has launched the latest instalment in its “Drama vs reality” ad campaign by Uncommon Creative Studio.
What part can brands play in consumers adjusting to freedom?
Have Co-op, Durex and Google made the right impression?
Hofmeister’s George the Bear set for return after brand appoints MBAstack
MSQ agency will create campaign to promote crowdfunding drive for relaunched beer.
Classic Hofmeister lager advert
Another classic beer ad from the 80s.
Boris Johnson’s green dream is already turning toxic
David Cameron once railed against ‘green crap’. Now this PM is finding that warning voters they will have to rip out their gas boilers is a hard sell.
‘Warmer, human, empathetic’: Inside the Mirror’s new brand strategy
As the Mirror revamps its brand for the first time in eight years, director of insight and brand strategy Andrew Tenzer explains why adding strategy to his remit was a “natural evolution” of his role.
Why Boots is using podcasts to ‘reposition’ the brand
Boots has launched its own podcast series that will touch on taboo subjects as the brand looks to “reposition” itself from product pusher to a place for advice.
This Sky Bet ad has a floral flavour to it, as fans, pundits, and players alike are accompanied by Premier League-hued flowers.
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