Ad Net Zero advertisers must declare carbon targets
All supporters of the industry’s climate action initiative Ad Net Zero supporters are now required to publicly declare a “science-based net zero target”.
The National Lottery crowned System1’s most-liked film at Cannes
‘A Christmas love story’ received a near-perfect score.
Ad Net Zero gets tough as L’Oréal, Amazon Ads and Indeed get on board
As the annual consumption fest that is Cannes gets underway, Ad Net Zero is announcing a stricter set of targets that demonstrate just how seriously business needs to take the environmental challenge.
Merkle lands whopper with Burger King CRM win
Burger King already works with Dentsu’s iProspect.
EA Sports and Apple win Brand Experience and Activation Grand Prix
The UK picked up eight Lions in this category.
Cannes Lions: New guide aims to slash environmental impact of advertising campaigns
New guide from the Ad Net Zero campaign and the Global Alliance for Responsible Media aims to help businesses slash the environmental footprint of their advertising campaigns.
Unstereotype Alliance homes in on bystander behaviour in first consumer campaign
It aims to provide resources to proactively take action against harmful stereotyping.
E.ON campaign stresses urgency of climate crisis
The campaign was created by House 337.
Cannes Lions 2023: see all the Grand Prix winners so far
Throughout the week, we’ll be gathering all of the biggest winners from the International Festival of Creativity in one place.
Media Lions: Cannes 2023 Decoded
Ogilvy takes home Grand Prix and Gold for its ‘#TurnYourBack’ Dove campaign
P&G’s Marc Pritchard: Marketers must ‘reset’ the creative bar for market growth
Growing markets should be the “highest order ambition” for marketers, Pritchard said, as it attracts more people, which in turn creates more value.
