The Queen was the ultimate brand steward: A tribute by Keith Weed
Former Advertising Association president gives personal view.
British public calls out brands for insincere tributes to the Queen
A new YouGov survey found that the majority of Britons feel brand messages for the Queen were PR-driven.
The Trust Project and Microsoft team up to fight fake news
A news literacy campaign from the global network of media organizations teaches people how to spot misinformation using Microsoft’s platforms.
Porsche, sugar tax, four-day working week: Everything that matters this morning
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
‘F-List’ spotlights the 239 ad and PR agencies working with fossil fuel clients
The ‘F-list 2022’ is an independently researched report by the climate activist advertising network, Clean Creatives and the non-partisan group Comms Declare.
From The Beatles to Jay-Z: the 10 best songs used in ads
We shared the worst songs to ever appear in ads. Now, here are some of the most inspired tracks used to sell everything from cars and kicks to California raisins.
Protest Signs Written by Renowned Authors Are Helping the Fight Against Climate Change
NORD DDB’s campaign for the Gothenburg Book Fair aims to let everyone borrow the words of some of the greatest authors of our time
New culture secretary to ‘re-examine’ Channel 4 privatisation
Michelle Donelan says Channel 4 privatisation decision to be ‘based on evidence and listening’.
Reviewing Channel 4 privatisation a positive start for new culture secretary
The industry should cautiously welcome Donelan’s fresh approach to policy based on ‘evidence’ and ‘listening’. This is seen as a positive start by Campaign’s media editor.
New UK Culture Secretary Michelle Donelan shows promise but will prejudice prevail?
The new Culture Secretary Michelle Donelan is already a proven upgrade on her predecessor Nadine Dorries. However, she suffers from several of the same delusions.
What explains the timing of Channel 4’s Prince Andrew satire?
In the light of the Queen’s passing, Channel 4 may well have to rethink its 40th anniversary ‘Truth or Dare’ season.
Used correctly, technology can be a vital tool for a more sustainable future.
Chasm between industry’s view of media habits and reality shrinking, study finds
While the gap is getting smaller, research shows there are still some major gaps between consumers’ media consumption and what the industry thinks is happening, underlining the need for market orientation.
ASA Bans Cyclewear Brand Fat Lad at the Back Ad Promoting Body Size Positivity
The campaign from Mellor&Smith was deemed too offensive for its headline ‘Fat C*n’t. Actually Fat Can’
What to expect from retailers’ Christmas ad campaigns this year
Adland creatives in the US and UK share their predictions on how the cost of living crisis will be addressed during a frugal festive period as part of The Drum’s Evolution of E-commerce Deep Dive.
Waitrose And A&EDDB Unveil Food To Feel Good About
New campaign celebrates food that makes a positive difference
Channel 4 bolsters creative team with new hires
The new creative duos join from AMV BBDO and BBC Creative.
News brand i aims to provoke with new campaign
The campaign was created by St Luke’s.
Inspirational Alan Partridge LinkedIn post doubles as ad for Audible
Ever wondered how to make personal connections on Linkedin? Wondering why your inspirational posts aren’t getting the traction they so deserve?
Our industry has a big age problem
Age is just a number. Or is it? Simon Derungs of The Maverick Group argues that marketing has an age problem it isn’t addressing. What does this mean for brands?
Clients reveal the 21 best e-commerce agencies in the UK
For our Evolution of E-commerce Deep Dive, we find out which agencies come most recommended in this coveted sector.
The best creative, curated
British Gas Answers The Nation’s Energy Questions In New Campaign
The Q&A campaign from The&Partnership offers guidance through challenging months ahead
Brands waking up to benefits of ‘strong effectiveness culture’, IPA finds
Now in its second year, the IPA’s Effectiveness Roadmap urges brands and agencies to join forces, as the “marketing of marketing effectiveness” remains a concern.
Consumer confidence hits another record low ahead of ‘penny-pinching’ festive season
For marketers it will be “more important than ever” to invest “carefully” in their brands and protect their value and appeal, says GfK’s Joe Staton.
