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Campaign launches Talent Survey to capture adland’s views on workplace issues
Professionals at all levels of seniority are invited to have their say.
ITV calls on brands to spotlight mental wellbeing in return for £2m airtime
Head First Award follows broadcaster’s ‘Britain get talking’ initiative.
Why Adobe has signed a three-year deal to be the new lead Women’s FA Cup sponsor
Adobe is the latest brand to tap into the opportunity of women’s sport, as the FA announces it will sponsor the Adobe Women’s FA Cup until at least 2026.
Can AI Actually Make Creative Work More Effective?
Matt Henry, innovation lead at AMV BBDO, investigates the practical ways in which generative AI can give marketers and advertisers access to scale and relevance like never before.
‘Good campaigns wear in’: Why brands that embrace continuity are winning this Christmas
The Christmas season invites marketers to launch brand new campaigns but there is a growing body of evidence that continuity of ongoing campaigns can offer greater benefits.
What LGBT+ allyship in advertising looks like from Outvertising Live 2023
Campaign reports from the annual event for LGBTQIA+ advocacy group Outvertising.
The Marketer Spreading Christmas Spirit Throughout The Year: Emma Botton
A good strategy isn’t just for Christmas, says the Tesco group customer director
McCann’s Festive Aldi Ad Wins Christmas, Says System1
System1’s ‘Twelve Ads Of Christmas’ has ranked Aldi and McCann’s ‘William Conker’s Christmas Factory’ campaign as the best festive ad of the year, with Leo Burnett’s Morrisons campaign coming sixth
Is Cannes Lions having a laugh with its new humour category?
Purpose-driven ads have increasingly become the norm, but what does a specific humour category mean for the ad landscape?
NHS Creates Dolls To Represent Long Christmas Wait For Children On Organ Donor Register
The emotionally challenging campaign, ‘Waiting to live’ was led by Wunderman Thompson UK
Making AI a friend, not a foe in TV planning
Nina Franck explores how AI can be a friend rather than a foe to help TV planning and strategy.
Purpose Disruptors Reclaims the Commercial Break During Channel 4’s Change Climate Programming
Advertising reformer Purpose Disruptors is launching a provocative TV spot subverting the purpose of advertising in the latest iteration of its ‘Reclaiming the Commercial Break’ campaign as part of its Good Life 2030 project, developed in partnership with Iris, the global creative network.
Why buyers are failing to see retail media’s bigger picture
Focussing mostly on sales could mean advertisers underestimate retail media’s true potential, which can work for both shopper and brand marketers.
Consumers prefer AI content from influencers, research suggests
More than half of consumers (60 per cent) prefer creator content designed by generative AI, a new study has found.
ASA bans Toyota ad for encouraging environmentally damaging driving
Ad was created by The & Partnership, whose London offices will be targeted by environmental demonstrators today.
Retail marketing effectiveness, AI and rebrands: 5 interesting stats to start your week
We arm you with all the numbers you need to tackle the week ahead.
Impact and effectiveness: be more Ben Stokes
Brands have always grown stronger and faster when scoring in 6s and 4s by using ‘Big Media’ — not worrying about singles.
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