This Week: UK Advertising in the Media 26.08.22

Kevin Bacon takes a tumble in EE spot by Saatchi & Saatchi London

EE has unveiled a hair-raising campaign that uses the metaphor of skydiving to communicate the feeling of running out of data. Kevin Bacon, EE’s brand ambassador, is shown tumbling through the sky uncontrollably without a parachute.

Peter Crouch and Abbey Clancy star in first Paddy Power ad by Droga5 London

Droga5 London has kicked off its first work for Paddy Power with a bizarre campaign starring Peter Crouch, Abbey Clancy and Mark Clattenburg.

ITV doubles up with Google Pixel and KFC Delivery as World Cup 2022 sponsors

Google Pixel and KFC Delivery have signed up to sponsor ITV’s Fifa World Cup Qatar 2022 coverage.

ITV, KFC’s media agency Mindshare and Media Futures Group, Google’s bespoke agency drawing on Essence, Mediacom and Group M, negotiated the sponsorship deal in which the brands are equal partners.

The ITVX Factor: why reviving Big Brother is more than a nostalgia play

Bringing back Big Brother could prove a smart move for ITV if it can create an overall package that bring back older viewers while capturing a new audience.

Is inflation triggering a tipping point for retail media?

As UK inflation exceeds 10%, could the cost crisis fuel a boom in retail media as brands go in search of targeted promotions aimed at cash-strapped consumers?

How Mischief and Dylan Maranda Brought a New Perspective to the Devastation of Wildfires

The director tells LBB’s Adam Bennett why he put firefighters front-and-centre of his epic and moving ad for Coors Banquet

Global ad market faces ‘car crash’ next year amid cost of living crisis

Industry bullish in build-up to football World Cup but marketing spend an ‘easy cost to cut’ as demand slows

Bring us your business problem, not your ad brief

Among all the noise around “the pitch process” this year (and there has been a lot, even for this industry) the starkest came from Creativebrief’s The Future of the Pitch report: 92% of agency CEOs and 59% of brand CMOs don’t believe it is fit for purpose.

‘Social media is broken’: Meet the platforms forging a new path

A wave of platforms are hoping to take social media in a new direction, mixing community and wellbeing with revamped funding models.

Customers expect to hear from brands during cost of living crisis

Reach survey showed nearly 60% of consumers were demanding support from brands to get through the tough economic times.

Investor view: The great divergence – why is the ad market sending out such mixed signals?

Established media and agency groups are performing well, while tech giants and small businesses struggle.

How Disney+ can capitalise on its switch to AVOD

Disney+ hasn’t even reached its third birthday and it has already become one of the world’s largest streaming platforms with 152.1 million subscribers worldwide. Flagship shows like WandaVision and The Mandalorian from its Marvel and Star Wars brands have added to the vast existing Disney catalogue to help create value for today’s viewers, but headwinds are increasing for streaming businesses.

Dove debuts anti-ageism #KeepTheGrey effort after TV anchor loses job for ‘going grey’

The Unilever-owned personal care and beauty company is encouraging women to embrace their grey hair in a new campaign designed to fight age-based discrimination.

Vodafone Brings ‘Network Reliability’ To Life In New Ad Campaign

Created by Ogilvy UK, the ad tells the story of a paramedic relying on Vodafone’s network

France bans fossil fuel ads: what does this mean for the UK?

Industry experts compare fossil fuel advertising to cigarette ads as they discuss whether the ban will make an impact and how the UK can follow suit.

Crisis-weary Truss will cling to fawning and fantasy media

It is going get tougher and tougher for all but the slavishly Tory media as Liz Truss becomes Prime Minister (barring a huge upset) at an extraordinarily difficult time.

The Fishbowl: Clare Turner, Pearl & Dean

The Media Leader’s interview series will ask the media industry’s top salespeople 10 revealing questions drawn from our fishbowl.

M&A watch: Recession threat has ‘no impact’ on M&A so far as H1 deals rise by 15%

There were 425 global deals in the first six months of 2022 – up from 369 last year.

Müller billboards look to remind people that it is the ‘original’ corner yogurt

Dairy brand Müller has unveiled a fun campaign that hopes to remind people that it is the original corner yogurt.

Pizza Hut offers radio listeners discounts through smart speaker ads

Pizza lovers can now claim a discount through their smart speakers, thanks to a collaboration between Pizza Hut and Say It Now, a voice assistant adtech firm.

Catherine Kehoe to exit Lloyds for dual Nationwide role

Catherine Kehoe, the chief customer officer at Lloyds Banking Group, is leaving for the role of chief marketing officer and corporate affairs officer at consumer finance rival Nationwide.

Burger King calls on customers to ‘cheat on meat’ with Whopper swapper

Burger King UK will be giving away 10,000 burgers tomorrow (25 August) – but only to customers willing to swap their regular Whoppers for a plant-based or vegan alternative.

WARC global adspend growth downgraded for next two years

WARC has downgraded its growth expectations for the global ad market for this year and 2023 as Apple’s decision to block ad-tracking by default on iPhones appears to have negatively impacted social media spend.

Dairylea Celebrates The Curiosity Of Kids In New VCCP Campaign

TV spot focuses on small, playful moments of wonder when kids have time to themselves

What did Boris Johnson do for the advertising industry?

Campaign’s question of the week provokes some good and spicy reactions.

Dentsu sees ‘tremendous competitive advantage’ in offshoring 10,000 jobs

Trend is accelerating as clients want to cut costs amid rising inflation.

Channel 4 Wins Edinburgh TV Festival 2022 Channel of the Year Award

Award comes after the broadcaster delivered record-breaking financial results and also celebrated a record 13 RTS Awards and 44 BAFTA nominations

Guardian Media Group appoints Anna Bateson as chief executive

Guardian Media Group, The Guardian‘s parent company, has appointed Anna Bateson as its new chief executive.

Can MullenLowe’s Covid work help it tackle the cost of living crisis with Co-op?

As the agency prepares to take on the Co-op’s digital business, MullenLowe’s Nicky Bullard explains how she plans to apply Covid crisis lessons to boost the retailer’s e-commerce approach.

The Rise And Rise Of The Agency Content Studio

Agencies have been investing in their own production resources (but don’t call them “in-house”). Why the growth and who are the main players?

My Digital Hero: Shez Iqbal, Director of Publisher Partnerships, Criteo

Shez Iqbal is Director of Publisher Partnerships, Criteo. He has over 17 years’ industry experience, with previous roles at companies including News International, Liveintent and Oubrain. He is also currently a Role Model at Media For All [MEFA], an initiative to encourage more BAME talent into media and to provide a support and mentoring network to ensure BAME talent flourishes in the media industry.

Viva! “Trophy hunters” by McCann Birmingham

To mark World Day for the End of Speciesism on 27 August, the vegan charity has created a bold and striking out-of-home and social campaign to encourage people to go vegan.