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‘Bright, light and easy to watch’: HSBC’s Facebook ad outperforms for effectiveness
The first-person ad from HSBC ranked in the top 25% of ads for effectiveness, according to the latest edition of The Works study.
UK digital ad growth slows despite surge in video spend
The UK’s digital ad market grew 5% year-on-year to £13.8bn in the first six months of 2023.
AI summit aims to crack code of era-defining technology
World leaders will gather alongside representatives from Google, OpenAI and Deepmind at the two-day event at Bletchley Park
Not On The High Street 3D billboards highlight wasteful Christmas gifting
The home of small creative businesses found that more than three million Christmas gifts were binned after last year’s festive season.
Recruitment intent slows as competition for skilled staff causes problems
Data from IPA Bellwether shows a consecutive drop in the percentage of firms looking to hire in the next three months.
Gillian Anderson fronts Dreams’ first work from M&C Saatchi
The actor leads a £4m campaign designed to position the retailer as the “perfect choice for those looking for a superior bed.”
The best creative, curated by Creative Salon.
WPP CEO talks to Campaign after Q3 revenue decline.
Online Safety Bill: divisive internet rules become law
After years of debate, the government’s controversial Online Safety Bill, which aims to make the internet safer for children, has become law.
Media ‘a long way behind’ on mental health
Lorraine Jennings-Creed from NABS recommends putting mental health on the agenda to respective audience members’ organisations and HR departments.
Interest rates tipped to be held as jobs market weakens
Signs that the UK’s job market is slowing down have reaffirmed predictions that interest rates will be left unchanged again in November.
Four things we learned at the Festival of Marketing 2023
A roundup of some of the key insights from our partners at this year’s Festival.
Salma Hayek stars in novela-inspired Kahlúa spots
The campaign was created by Wieden & Kennedy London.
‘In tatters’: can Martin Sorrell return S4 Capital to top table of ad world?
‘Faster, cheaper, better’ digital model that helped build business into £5.2bn company has been hit hard by advertising recession.
Why newly merged VML could be greater than the sum of its parts
What’s in a name? The Drum’s founder considers the aftershocks of WPP dropping its most iconic brands, Young & Rubicam and J Walter Thompson.
As Meta moves to ‘consent-based’ ads in the EU, advertisers must focus on trust
Facebook and Instagram parent Meta has signalled intentions to move to a consent-based ad model in Europe.
Google parent Alphabet’s profit surges in Q3 as ad spend ‘stabilizes’
Executives said advertisers turned to Google’s AI-powered products in the quarter to drive ROI and efficiency.
Unilever’s Aline Santos on putting inclusivity at the heart of brands and business
As part of Global Diversity Awareness Month in October, Creative Equals’ Ali Hanan looks back on the discussions she had at the Cannes Lions International Festival of Creativity around the new ROI – the return on inclusion.
British Gas: ‘People want positivity and humour in advertising’
Campaign spoke to marketing director Andy Freeman and The & Partnership creative directors Matt Moreland and Chris Clarke about British Gas’ largest campaign in years.
Want to have a job in an AI world? Start preparing now
The Drum’s founder reports back from WPP’s Stream conference in Athens, where AI’s impact on marketing and media jobs was a hot topic.
Corsa promotes its electric car with surprisingly fun ad
The spot was shot by renowned British music video director and filmmaker Henry Scholfield.
Heinz fanatic distraught after suitcase full of beans goes missing
60-second ‘Too Good to Leave Behind’ spot is the work of Wieden+Kennedy London.
Does the paper industry need to cut its water usage?
Paper is often seen as a green alternative to plastic, but the industry that produces it uses enormous quantities of water.
Movers and Shakers: VMLY&R, Adam & Eve/DDB, Uncommon, Asda, Saatchis, Publicis.Poke and more
Welcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.
Spotify boss: Apple is drowning out the competition
Daniel Ek says the tech giant’s dominance as ‘player, rule-maker and gatekeeper’ in the music streaming market must end.
Human extinction risk from AI on same scale as pandemics or nuclear war, Sunak warns
AI could help terrorists build bio-weapons, says PM in major speech on benefits and threats posed.
Europe leads on climate, US on social purpose, says Wieden+Kennedy sustainability boss
Luke Purdy likens the ad industry’s attitude to sustainability to its approach to DE&I, but “several years behind.”
Historic England asks people to hunt ‘ghost’ adverts
As Halloween is a time for ghosts, Historic England is encouraging us to go into the streets, photograph the signs and realise what they can tell us about the past life of our home towns.
Sue Frogley steps down as CEO of Publicis Media UK after six years
She wants to take on a ‘new challenge’ in 2024.
Publicis recruits Group M’s Niel Bornman for UK media CEO and group role
Bornman is second Group M executive to join Publicis following Demet Ikiler’s appointment as COO earlier this year.
Unilever promotes internally to appoint new top marketer
Esi Eggleston Bracey, who headed up Unilever’s USA business, will take on the new role of chief growth and marketing officer – a departure from predecessor Conny Braams’ chief digital and commercial officer title.
Over 130 companies plead with Cop28 to ditch fossil fuels – progress or PR move?
Major brands, including Unilever, Vodafone and Ikea are urging world leaders to agree on a timeline for phasing out fossil fuels when they meet in Dubai next month for the UN climate summit.
It’s time for brands to start tackling injustice – the right way
Is a ‘gay sandwich’ or a Pepsi police de-escalation the best brands can do when it comes to social justice? Of course not, explains Collette Philip, founder of Brand by Me.
Bonnie Tyler explains a ‘total eclipse’ in latest Jaffa Cakes ad
Ad revisits 1999 classic spot and recruits Total Eclipse of the Heart singer.
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