This Week: UK Advertising in the Media 29.07.22

France is banning illuminated advertising between 01-06:00 to help save energy

These rules, already in place in some areas, will be rolled out across France.

The Guardian announces strong advertising results

Guardian Global Media Group has grown global advertising by 20% to £73.7m as its total revenue grew to its highest level in 15 years.

Campaign podcast: As fears of recession gather pace, is adspend heading for a fall? IPA’s Paul Bainsfair discusses

Just 6% of Dentsu UK’s workforce is over 50 – here’s how it plans to change that

Dentsu UK has announced it is the first UK advertising network to partner with platform 55/Redefined to tackle ageism and improve the representation of over 50-year-olds in the advertising industry.

The recent industry-wide All In Census revealed that the UK advertising industry skews significantly younger than the general population, with just 5% aged over 55.

Pernod Ricard’s top UK marketer on increasing marketing’s ‘share of voice’

UK marketing director Leanne Banks says shifting focus from commercial goals to creativity is helping Pernod Ricard take on its bigger rivals.

NABS reveals ‘mounting’ mental-health crisis & calls for increased support

NABS has found mental-health related calls to its service are up by more than double (128%) compared to the same time last year

According to its H1 2022 statistics, calls linked to mental health concerns now sit at 28% of all contact to the advertising and media industry’s wellbeing charity.

While emotional support and financial support remain the top two reasons for adlanders to contact NABS, making up 41% and 14% of calls respectively, conflict in the workplace is a new entrant as the third-most popular reason for contact.

Tomorrow Begins Today In NatWest Ad By The&Partnership

NatWest has unveiled a new edition of its brand platform ‘Tomorrow Begins Today’ with a campaign by The&Partnership encouraging people to take action today, for a better tomorrow.

Financial confidence and organisation have never been more important for households and businesses across the country. But taking action can be held back by a lack of tools, self-belief or simply a lack of time.

Chris Smith and the birth of the DCMS: As the Department for Digital, Culture, Media and Sport reaches its 25th anniversary, its first secretary of state, and still one of the most successful, looks back on the evolution of the department

Twenty-five years ago, back in 1997, the word “culture”, at least when uttered within the Westminster corridors of power, generally meant “heritage”.

Under successive Tory administrations, throughout the 1980s and into the 1990s, notions of a national identity always seemed to be tied up with the past, rarely acknowledging the country’s diversity and contemporary creativity.

How top agencies are preparing for impending recession

With inflation at record highs in many markets, agencies are poising for an economic downturn. Top advertising, media and communications agencies share their predictions, advice for adland and insights for guiding clients through a potentially stressful economic period.

Why we need to be smarter when it comes to risk

Advertisers need to find smarter solutions to harmful content and online risk or miss out on monetisable content.

Droga5 Campaign For Amazon Books Celebrates Books As The Foundation Of Culture

Amazon Books in partnership with creative agency Droga5 London, is launching a new global campaign “That Reading Feeling Awaits,” which gives life to the invisible magic that happens inside our imaginations when we read – inspiring readers to read more and get more out of what they read.

Inside the ‘most influential’ training course in adland: Campaign visits MBC 2022

The Advertising Association’s annual Media Business Course returned this year for the first time since 2019, welcoming more than 120 young delegates to test their pitching skills.

Despite the packed itinerary and pitching crash-course given by MBC, winning a hypothetical pitch isn’t the main priority. Founded in 1964, the four-day event has a long history of forming relationships and connecting people across the industry.

Maltesers, Tesco and Starling Bank top Marketing Week Awards shortlist, with Tesco leading the way.

Tesco, Maltesers, Starling Bank, Sheba, Aldi and HSBC are among the brands leading the way with multiple nominations at this year’s Marketing Week Awards, sponsored by The Ozone Project.

Tesco has the most nominations, with a total of eight, including two for Tesco Mobile. It has been shortlisted for Long Term Brand Building Excellence, marking six years of ‘Food Love Stories’, as well as the award for Diversity and Inclusion for its campaign around Ramadan.

BeReal: the latest fad or the next big thing?

The social media app, founded by French app designer and former GoPro employee Alexis Barreyat, debuted in 2020 and has seen ascendant popularity among young users this summer who have propelled it to the top of the app store charts—ahead of other social media darlings TikTok and Instagram—since 18 July.

Growing ‘too quickly’ and risk of ‘talent exodus’: analysts’ verdict on S4 share slump

In a trading update on the London Stock Exchange, S4 Capital warned staff costs were rising faster than revenue (known as gross profit) in its content practice and promised “significant cost reduction measures, including a brake on hiring”.

YouTube’s ad revenue growth drops sharply in Q2

Alphabet CEO outlines ‘sharpened focus’ on AI and cloud as its video streaming platform posts just 5% ad revenue growth — a monumental decline from its 84% growth rate one year ago.

Snap’s revenue slows as it deals with continued ad deceleration

Snap’s revenue growth decelerated further in Q2 as it continued to feel the impact of privacy changes and the Russia-Ukraine war, but the company maintained user growth.

ITV’s ‘Britain get talking’ campaign encourages parents to check in on their children

ITV and STV have released the latest work for the “Britain get talking” campaign by Uncommon Creative Studio.

Lessons from Cannes Lions: Sustainability at every touchpoint

Sustainable thinking must now be fully integrated into the brand and agency model; it can no longer be additional. Sustainability was one of the core themes at this year’s Cannes Lions and it was not discussed in silo.

Meta reports first-ever quarterly revenue decline, warns of continued advertising weakness

Facebook parent posted a 36% drop in income in Q2 as its ad business was hit by economic turbulence and lagging uptake of Instagram Reels ads.

Meta, ITV, Diageo: Everything that matters this morning

Meta revenue falls for first time amid ‘weak advertising demand’ – Meta blamed softening advertiser demand for its first year-on-year revenue decrease in the company’s 18-year history.

Google says the cookie is here to stay until 2024

Google has again postponed the sunsetting of third-party cookies on Chrome, giving publishers, developers and advertisers more runway to innovate for a privacy-centric, anti-tracking digital ecosystem.

How Does Virtual Production Supercharge The Creative Process?

Is virtual production a tool that can save time and drive efficiencies or one that unlocks unlimited creative possibilities?

Brands Must Support Consumers During The Cost-Of-Living Crisis

MediaCom UK’s chief strategy officer and strategy director explain how consumers want brands to help them through the tough times.

George at Asda “Uniform for the people” by Impero

The gang of musical youngsters are back to rap about affordability and sustainability in this back-to-school campaign.