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From policy to possibilities: the Advertising Association’s ‘AI Taskforce’ explained
Kicking off this week and helmed by representatives from Google and ad agency VCCP, the group’s stated aim is to maximize the potential and mitigate the risk of AI within the UK advertising industry.
Ad Association forms AI Taskforce
The Advertising Association has formed a new AI Taskforce to bring together senior representatives from across its membership to coordinate a policy approach to artificial intelligence development.
Party conferences 2023: When are the Labour and Conservative conferences?
October might inspire ideas of Halloween and autumnal colours, but for those more politically-inclined it means only one thing – party conference season.
Campaign highlights the three agencies on its radar this week.
In June, Amazon Ads announced it would be joining Ad Net Zero.
Google’s 10 biggest AI moments so far
As they celebrate our 25th birthday, they’re looking back at some of their biggest AI moments so far — and looking ahead.
Amazon to include ads on Prime Video for first time
Subscribers will have to pay additional fee to go ad-free on streaming service.
Rumble: platform hosting Russell Brand may be forced offline
The “free speech” website that hosts Russell Brand could be forced out of the UK under new online safety laws, experts have said.
NME: The high-end magazines making a vinyl-style comeback
Throughout the second half of the 20th Century, the weekly trip to a local newsagent to pick up your favourite music magazine was a rite of passage for millions of British teenagers.
GB News boss ‘appalled’ by Laurence Fox comments
Laurence Fox’s on-air comments about a female journalist were “way past the limits of acceptance” and should have been properly challenged by host Dan Wootton, the boss of GB News has said.
Inside the state-of-the-art Sky Sports studio bringing fans an immersive new experience
For The Drum’s latest Deep Dive, The Media Convergence, we catch up with Sky Creative, the broadcaster’s in-house creative team, to hear about the brand-new studio it just built and how it’s proving a hotbed of storytelling and entertainment.
ITV sets homework for families to have proper chat about the ‘hardest subject’
The campaign was created by Uncommon Creative Studio.
‘Wealthiest generation the world has ever known’ largely ignored by brands: report
A new report by Wavemaker finds that by overlooking Gen X (people aged 45-60) brands are missing out on a multi-trillion-dollar market.
Join Our Table celebrates black women in adland
The platform will amplify the work of black women.
Manky veg sing for supper in Philips Airfryer spot by Droga5
Work will run online from today.
Spotify will not ban AI-made music, says boss
The boss of Spotify says he has no plans to completely ban content created by artificial intelligence from the music streaming platform.
How is the outdoor advertising industry responding to ‘faux-out-of-home’?
For The Drum’s latest Deep Dive, The Media Convergence, we explore what happens when social media meets out-of-home, and when brand experiences that never actually happened in the real world are presented as if they did.
Faces to Watch: hybrid working ‘very important’ to 69% of rising talent
Most employees nominated for Campaign’s Faces to Watch work from the office almost three days a week.
Sainsbury’s unveils new slogan to debut in Christmas ad
“Helping everyone eat better” to be replaced after two years.
Read all about it: local news should be the first place to look for real-life stories
From broken-down ferries to a coyote helping a badger cross the road, small local stories are a rich source of inspiration for your next campaign.
Amazon announces $4bn Anthropic deal in race to take on ChatGPT
Despite the size of the investment, Amazon will not get a seat on the Anthropic board.
New parameters define spammy ‘made for advertising’ sites, but media buyers remain wary
The ad industry’s most influential trade bodies have come together to spell out new definitions for ‘made for advertising’ websites, which still hoodwink many media buyers daily. Will they work?
‘Not for Sale’: Why The Guardian’s latest campaign addresses media ownership
The news title’s latest campaign doubles down on its editorial independence as media plurality worldwide comes under pressure.
DOOH trade body DPAA opens UK office to front EMEA expansion
UK brand board includes media chiefs from Unilever, KFC, PepsiCo, McDonald’s and Sky.
MFAs will ‘quickly disappear’ if brands take an active interest in adspend
This week, trade bodies ISBA, the US Association of National Advertisers (ANA), the American Association of Advertising Agencies (4As), and the World Federation of Advertisers (WFA) released a detailed definition of ‘Made for Advertising’ (MFA) websites.
Meta reaches for the stars with its cast of celebrity AI chatbots
Mark Zuckerberg has enlisted big names in sport, music and fashion to front a range of new AI chatbots on his company’s social media apps.
Creative sector’s job fears after SNP reneges on £6.6m pledge
Edinburgh International Festival ‘in distress’ over funding as ‘shocked’ European counterparts offer to help.
What do you want from this year’s Christmas ads?
Campaign asks creative leaders what they’d love to see in this year’s festive ad showdown.
Faces to Watch: more than a third of entrants report workplace harassment
Half of those who experienced or witnessed harassment or bullying were disappointed by how it was handled by management.
Adam & Eve/DDB and Leo Burnett come out on top at APG Awards
A total of 26 cases were shortlisted.
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