THIS WEEK: UK ADVERTISING IN THE MEDIA

The ESG Audit: WPP

Environmental, social, and governance (ESG) criteria are becoming an increasingly popular way for brands and investors to evaluate agencies.

Heinz switches slogan to ‘Beanz Meanz More’ as part of purpose drive

Heinz is launching a campaign to promote the versatility and health credentials of baked beans, as it pays homage to its famous strapline while “evolving conversations” around the brand.

BT launches campaign encouraging everyday environmentalism

Singer Kimberley Walsh and Diversity duo Jordan Banjo and Perri Kiely front the campaign.

CMA to crack down on greenwashing with ‘Green Claims Code’

The Competition and Markets Authority (CMA) – a UK government regulatory body – is cracking down on environmental and sustainability claims, warning that businesses have until the new year to ensure their claims comply with the law.

All bets are off: The pandemic has reset our ideas of workplace culture

There’s no ‘going back’ to the office – the 18-month break means attitudes have changed and an effective working culture must recognise new realities.

The Not-So-Secret Route To Boosting Effectiveness

If you want to drive your business performance, you need an effectiveness roadmap.

Effectiveness culture; and the things they only say in ads

Dominic Mills analyses who made the grade to achieve an IPA effectiveness culture kite mark and asks for reader suggestions for things they only say in ads.

‘FOFO’: it’s time to let the sunshine in

Nick Manning shines a light on those attempting to illuminate the egregious practices that cost advertisers billions of dollars in unjustified adtech fees.

Heineken ‘Worth the wait’ by Publicis

Heineken is promoting its tie-in with the new James Bond movie with an ad by Publicis.

Snap appoints Facebook marketing director to head business marketing

Woodington will lead a growing team that includes marketing heads in the UK, France, Germany, Netherlands and Dubai.

Bauer Media Audio names chief marketing and partnerships officers

Media owner has promoted four to top roles.

Channel 4 erects gigantic cake to stir up hype for ‘Bake Off’ return

Ready, steady, bake: The Great British Bake Off returns to Channel 4 tonight.

Google, Unilever, Mars and Diageo among brands uniting for UN Global Goals

Brands and businesses are donating space on corporate HQs to carry the giant sticky notes.

Outdoor advertising grapples with a post-pandemic digital future

Adland revenues are set to soar after pandemic blow, but flexible working revolution means the future of billboards is less clear.

The Times view on banning billboards: Commercial Break

In the Swiss city of Geneva, bill posters will be prosecuted.

Is a Code of Conduct enough to rein in misleading influencers?

How will social media influencers respond to a marketing industry Code of Conduct?

Reddit doubles down on UK with first ad campaign and country lead

Reddit has tripled its UK ad sales team a year after launching a London office and has appointed a marketer as its first UK general manager.

The ESG Audit: Dentsu

Anna Lungley, global chief sustainability officer at Dentsu, tells us about its sustainability strategy.

London Named The World’s Second Most Creative City

The Lions Creativity Report also ranks UK as the second most creative region – a position it has continued to hold since 2015.

On Zoom or in the room? Brains behind adland’s major account reviews on future of pitching

As offices reopen amid an uneven economic recovery, some clients are again inviting agencies to pitch for their business in person.

Why marketing is becoming a career of choice for young people

Covid-19 may have damaged the career prospects of young people leaving education over the past 18 months, but could marketing be emerging as a popular destination for this next wave of talent?

What simple practical steps should the marketing industry be taking to address the climate crisis?

ESG is rightly at the top of the business agenda, but the question of whether brands be doing more persists.

‘Sustainability bullshit’ – brands placed on notice over greenwashing claims

Watchdog launches review while agency boss claims ‘shining a light on sustainability bullshit is critical’.

ASA set to review advertising regulations on environmental comms

The Committee of Advertising Practice (CAP) has announced that it will issue new guidance to advertisers this year to make certain their ads don’t mislead consumers about their impact on the environment.

Should ITV be allowed to buy Channel 4?

Overcoming competition concerns is key issue.

Diary of becoming a B Corp: Why agencies can become a force for good

Digital agency Collective describes the arduous but ultimately rewarding step of becoming a B Corp and how it has radically reshaped its business.

Boots CMO: New in-house agency will be ‘central’ to retailer’s marketing strategy

This week, high street retailer Boots announced its expansion into adland with the launch of Boots Media Group, its own in-house agency, to make creative work for its suppliers. Chief marketer Pete Markey tells The Drum why the initiative is ’central’ to Boots’s marketing strategy.

Boots Media Group: how retailers are maturing into media companies

Boots Media Group (BMG) is part of a maturing trend of retailers becoming more like media companies, industry leaders have said.

KFC, WPP and Mail Metro Media back adland careers programme in schools

Advertising professionals from around 30 companies will take part in Brixton Finishing School initiative.

St Luke’s Creates Campaign Targeting Tech Giants For Which?

Consumer rights organisation Which? launches petition demanding action to keep users safe

If the old logo ain’t broke, fix it anyway: Ritson’s rules for playing with brand codes

Those questioning the updates to Heinz’s slogan and the British Rail logo miss the salience the brands will gain – but there are rules for playing with brand codes effectively.

Instagram hails the power of self-discovery in global brand campaign

“Yours to make” was created by Johannes Leonardo with Facebook’s in-house shop Creative X.

ASA reviews ‘greenwashing’ regs as govt pledges more ambitious climate goals

The watchdog says new guidance is needed to help businesses get their advertising right amid increased focus on preventing climate change.

ASA to ‘crack down’ on misleading environmental advertising

The advertising watchdog is taking a stronger position against brands that make misleading claims about their environmental impact and has promised to “go further” to tackle the issue.

ASCI launches ‘advertising advice’ service to encourage more responsible advertising in India

Advertising Standards Council of India (ASCI) has launched an ‘advertising advice’ service intending to help advertisers factor in responsibility early on while working on creative campaigns.

The Drum becomes the first marketing magazine to open its own bar

The Drum’s new tech space, The Drum Labs – home to its experimental division Corner Shop, which boasts a number of pioneering installations that test drive the future of retail – is proud to secure its alcohol license, making it the first marketing magazine to own and open an in-house bar in the United Kingdom.