THIS WEEK: UK ADVERTISING IN THE MEDIA

The road to regaining trust

There’s a certain synchronicity to last week’s Advertising Association update on the state of public trust in advertising and this week’s IPA EffWorks festival because, of course, the two are closely interlinked: effective ads are those that start from a position of trust. 

Empty shelves threaten Christmas advertising blitz

Not even Kevin, Aldi’s festive carrot, may be able to help balance sheets in adland.

From ‘trust or bust’, to ‘trust is a must’

For brands, earning trust and keeping it is an ever-constant and ever-changing challenge.

Every day’s a mental health day

With the pandemic making it harder for colleagues to spot the signs of strain – and ahead of Sunday’s World Mental Health Day – Dentsu is making its mental health policies as public and accessible as possible.

Trust in brands is illusory, just look at Facebook’s continued growth

Facebook repeatedly ranks low in consumer trust surveys, yet user growth continues, revealing the idea of trust in brands as anthropomorphic nonsense.

Bisto unveils first new ad in six years amid £4m push to reach next generation

The gravy brand is rolling out a new campaign ahead of the Christmas season, as parent company Premier Foods focuses on “mission critical” brand building across its wider portfolio.

London’s biggest ad agencies targeted in anti-advertising climate protests

A UK-wide ‘subvertising’ campaign is targeting leading advertising agencies including Ogilvy, MediaCom and VCCP over their role in facilitating the climate crisis.

Business must stop ‘greenhushing’ and speak up on sustainability

In his latest column, IPA president and international chief executive and vice-chairman of VCCP Julian Douglas argues that, ahead of Cop26, brands and agencies need to resist the temptation to stay shtum about climate change – and start to get stuck in.

Box of Tricks: The Method and Magic of the Huge Sky Glass Launch Campaign

As Sky launches its own TV, marketing director Sunny Bhurji talks about building a brand from scratch and the communication challenges of this surprisingly disruptive new offering, writes Laura Swinton.

Uber Eats “Bring it” by Mother

Uber Eats is airing the third instalment of its “Bring it” campaign, by Mother.

The ESG Audit: Havas

Yannick Bolloré, the chairman and chief executive of Havas, speaks to Creative Salon about building a business that makes a difference to society.

#TimeTo get trained

Sexual harassment at work is going to return as people go back into the office. We need to create the environment where it gets reported and responded to appropriately.

The road to regaining trust

The ASA is the key to trust, but so too are better and fewer ads, says Dominic Mills.

10 weeks until Christmas: what is the most important consumer trend right now?

It’s not even the middle of October and already there are advent calendars being sold in supermarkets.

Some home truths on the ad industry’s ‘talent crunch’

Why the current dearth of talent in adland is less a crunch than it is a crisis.

We are very, very lazy’: getting to grips with advertising’s class bias

A panel at Effie’s UK Leadership Summit shared their thoughts on making the ad industry truly representative of society.

Criticism of brand purpose is ‘naïve and unjustified’, claims Peter Field

In new research by the effectiveness expert, well-executed brand purpose cases are found to drive a higher number of large business and brand effects than cases without purpose.

Which? Campaign Shows The Darker Side Of Sales

The series of executions show consumers the contradictions and externalities involved in buying things cheaply.

wagamama Unleashes Dinosaur Vegamama on the World to Launch Plant-Based Mission

To celebrate wagamama becoming the UK’s first high street restaurant to make 50% of its menu plant-based, Uncommon has launched a new campaign featuring a colossal rubber dinosaur who’s hungry for vengeance, angry at the state of our world.

Finding the sweet spot

The government’s forthcoming regulations on advertising HFSS products are a perfect opportunity for some creative thinking within the tightest of parameters. Can alcohol marketers provide a useful pointer or two?

No Ham, No Fowl: How To Advertise A Brand Without Showing The Product

Elliot Leavy researches how to advertise products without showing them, in light of next year’s HFSS regulation.

ROI on media spend highest when ’40-50% spent online’

Online is not “the enemy” of marketing effectiveness, says econometrician Dr Grace Kite, as analysis reveals the optimum budget split for UK brands is 55% offline, 45% online.

Making Sense of it All: Pearl & Dean CEO Kathryn Jacob on why cinema is undervalued

Kathryn Jacob, CEO of cinema sales house Pearl & Dean, warns cinema advertising is undervalued because of the “immersion” felt by movie-theatre audiences.

ITV and CALM tie up to produce late-night mindfulness programming

‘Unwind with ITV’ will air on ITV, ITV2, ITV3, ITV4, STV and ITV Hub.

Asda spins 1980s classic for Halloween campaign

Campaign features Dead or Alive song ‘You Spin Me Round’ as it aims to reignite excitement around Halloween.

Facebook promotes Nicola Mendelsohn to global advertising chief

Mendelsohn replaces Carolyn Everson, who left for Instacart in June, and will move to New York.

AllRise “The planet vs Bolsonaro” by 180 Amsterdam

Global NGO AllRise has rolled out a campaign by 180 Amsterdam to publicise its protest against the president of Brazil, Jair Bolsonaro.

CIM study: 49% of marketers weary of sustainability ads amid ‘greenwashing’ backlash

The Chartered Institute of Marketing has provided fresh insight into the quandary faced by UK marketers seeking to promote their sustainability credentials, with half fearing that they will be tarred with the ‘greenwashing’ brush.

Unstereotype Alliance finds intersectional advertising deepens ties with brands

Report produced with support from Lions and conducted by Ipsos.

Green marketing or just a ‘green sheen’?

Fake it till you make it won’t cut it anymore.

European Ad Agencies Targeted by Spoof Posters Calling Out Their Fossil Fuel Clients

Brandalism has targeted agencies such as Ogilvy, MediaCom, VCCP and Vizeum.

Brand purpose skeptics take a ‘very different story’ from Peter Field’s IPA study

The methodology and findings of recently-released research from Peter Field and the Institute of Practitioners in Advertising (IPA) exploring the effectiveness of brand purpose marketing campaigns have been criticized by several prominent marketing industry strategists – underlining the intense debate still occurring around this hot topic.

National news brands join Ad Net Zero initiative

National news titles have signed up to the Ad Net Zero initiative committing to cutting carbon emissions in their operations by 2030.

Arthur Sadoun interview: growing again, talent, pitches and BBH shake-up

Publicis CEO spoke to Campaign.

The key stats behind YouTube’s pitch to brands and advertisers

YouTube’s brandcast saw the video platform share usage stats for the UK and Ireland. While the consumption stats are compelling, what YouTube said – and didn’t say – about its future priorities indicates how brands can tune into the huge audiences it commands.

Remote learning has come of age and will outlive lockdowns

Closing the skills gap should be top of the industry agenda and that demands embracing the opportunity for learning.

“Don’t Ply Us With Too Much Jargon”

We asked agencies and marketers what makes a good brief.

Dunelm “Dun your way” by Creature

Dunelm is launching a new TV campaign by Creature.