THIS WEEK: UK ADVERTISING IN THE MEDIA

AA launches environmental training certificate for ad professionals

Produced by the Advertising Association, the course will offer practical tips on how to tackle climate change.

‘Fight for the soul of the industry’: adland under scrutiny from watchful green activists

Environmental activist groups are increasingly turning their attention to the influence of the ad industry, condemning it for its complicity in facilitating the climate emergency. With Cop26 on the horizon, activists are making demands. Can ad agencies really be part of the solution?

Purpose Disruptors to premiere sustainability push at Cop26

Purpose Disruptors, a network of ad industry workers looking to reform the sector to tackle climate change, has unveiled the first part of its new, major project ‘Good Life 2030’ which hopes to utilize the industry’s power to promote new ways of living in a sustainable future.

Ad Net Zero launches ‘essentials certificate’ training scheme

As COP26 gets underway, the ad industry continues to do its bit, thanks in large part to a coalition of the Advertising Association, ISBA, and the IPA, whose Ad Net Zero initiative is now introducing a training certificate for all things sustainable.

‘Sustainability is a journey’: Marketers on their mission to go green

As Cop26 kicks off this week, marketers are feeling the pressure to communicate their brands’ sustainable credentials and avoid claims of greenwashing, while still delivering for customers.

Airbnb, Currys, Uber: Everything that matters this morning

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.

To boycott or not to boycott: how agencies should work with high-carbon clients

As COP26 gets under way, ‘subvertising’ activist groups have been targeting ad agencies, condemning them for escaping scrutiny for their role in destroying the environment. The problem isn’t black or white, so how should agencies work with their polluting clients?

Why ad agencies think net-zero carbon can offset media supply’s destructive global impact

As awareness of agencies’ impact on the environment increases among adland staff, what changes can media buyers make to ensure they’re doing their bit?

How do you solve a problem like… measuring your agency’s impact on the planet?

Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners. This week, we ask how agencies are measuring their direct and indirect impact on the environment.

UK public ‘rely on newsbrands most’ for climate change info

Two-thirds of people in the UK rely on news brands for information about climate change, a survey has shown.

10 minutes with… Margaret Jobling, chief marketing officer, NatWest

Newsworks kicks off this vital Cop26 climate conference fortnight with a special ’10 minutes with’. Margaret Jobling is chief marketing officer of NatWest and a recent chair of one of Ad Net Zero’s working groups. Read about what the initiative has achieved so far, what is next to be done and what news brands and journalism bring to the climate fight.

COP26: the ads making a difference as the environmental summit rolls on

As COP26 kicks off, Campaign rounds up the best ads raising awareness about the climate crisis.

Multi-Sensory OOH Campaign By E.ON Next Promotes ‘Positive Energy’

The experiential campaign by Starcom will shower passers by with scents and colours to make clean energy tangible.

Carbon offsetting, Christmas ads, B2B spend: 5 interesting stats to start your week

We arm you with all the numbers you need to tackle the week ahead.

Lego’s Christmas ad mixes Star Wars with a firefighting dragon and dancing cacti

The film transforms children’s fantasies into tangible scenes for the viewer.

Ad Net Zero – the advertising industry’s climate action plan

Advertising has the power to stimulate the behaviour changes needed for consumers to switch to more sustainable ways of living, says Stephen Woodford, Chief Executive, Advertising Association.

Climate action for agencies 101: the case for change

In this series, we’ll talk to marketing leaders about how they’ve embedded climate action into their agencies. Today, we talk to Sam Zindel, managing director at Propellernet and founder of Low Carbon Leaders, about how to get the ball rolling and making the case for change.

Havas Showcases How EDF Is Helping Britain Put The 0 In Net Zero

The energy provider has launched a OOH campaign in Glasgow and London to coincide with COP26.

BT launches hub to help small businesses create and run ads online

The platform can track digital advertising campaigns across Google, Facebook, and Instagram.

TikTok appoints new UK head of sales

TikTok has appointed a new UK head of sales today, Mediatel News can reveal.

Diwali 2021: Campaigns That Spark Joy This Festive Season

In a nod to a more ‘normal’ semblance of life in India, this year’s Diwali festivities have started kicking off in the country.

Disney’s sequel to viral ‘Lola’ is heartwarming storybook about blended families at Christmas

‘Stepdad’ features the return of Lola’s granddaughter, Nicole, and her two children Max and Ella, as new stepdad Mike moves into their family home.

John Lewis’ celestial ad shows magic of Christmas through eyes of a crash-landed alien

Splitting off from Waitrose, John Lewis & Partners is delivering joy this year, with the tale of an unlikely friendship between a young boy called Nathan and space traveller, Skye.

M&S Food brings Percy Pig to life in Christmas ad starring Tom Holland and Dawn French

Billed as its biggest campaign in several years, M&S Food has thrust Percy Pig into the spotlight for the first time – teasing him out to its 130,000 TikTok followers first.

M&S Clothing & Home Christmas ad returns with ‘Anything but Ordinary’ musical spectacular

The Christmas campaign is a continuation of its ‘Anything but Ordinary’ brand platform that M&S launched for its Autumn/Winter collection.

Boots CMO on the bottomless Christmas gift bag carrying its most integrated campaign ever

High street chemists Boots has launched its big Christmas advertising push. The Drum speaks to its chief marketing officer, Pete Markey, to learn more.

Sports Direct launches star-studded Christmas campaign

The athletes featured include Jack Grealish, Emma Raducanu, and Jessica Ennis-Hill.

Argos wants the UK to ‘go big’: The Marketing Week Christmas blog 2021

Welcome to the Marketing Week Christmas blog! A chance for the team to cram all the latest festive advertising news into one place.

Ad Net Zero: The Advertising Industry Gets Real About the Climate Crisis

From greenwashing to organisational responsibility, ad industry figures including WPP’s Mark Read, Pepsico’s Ana Maria Henao, Mastercard’s Raja Rajamannar talk meaningful change gathered at the virtual advertising and marketing conference in parallel to Cop26, writes Laura Swinton.

COP26: ‘Next big frontier’ in climate battle is changing consumer habits, ad chiefs say

Industry leaders discussed the most pressing climate change issues as part of an Advertising Association summit.

Extinction Rebellion march targets ‘tokenistic solutions’ of Cop26 sponsors

Climate campaigners Extinction Rebellion have taken to the streets of Glasgow on the third day of Cop26 to protest greenwashing – calling out the conference’s own sponsors for facilitating the climate crisis.

Advertising & Distrust: Can We Solve The Industry’s Reputation Crisis?

Trust in advertising might be growing but there’s a very long way to go, argues Publicis.

‘Smashed out the park’ or ‘free of goosebumps’? Adland reacts to John Lewis Christmas ad

Agency leaders gave a mixed response to the ad featuring an alien crashing to Earth at Christmas.

Beautiful or bland? Marketers react to the John Lewis Christmas ad

A shift in tone from last year’s offering and a break with Waitrose, John Lewis gambled by bringing its festive campaign forward a week to feed consumer demand for all things Christmas. Has this strategy paid off?

Asda Celebrates ‘Littles Moments’ That Make Xmas Special

Created by Havas London, the ad is choreographed by three-time Dancing on Ice winner and its current associate creative director, Daniel Whiston.

Barbour turns to Paddington Bear to muster some sustainable Christmas spirit

Paddington sets about rewaxing Mr Brown’s tired Barbour jacket.

Mastercard on why marketing ‘brings sustainability to life’

Mastercard marketing boss Raja Rajamannar argues that while the CEO might be in the driving seat on sustainability programmes, it is the marketing department that makes these ideas a reality.

Future of Media: What net-zero carbon means for supply chains, Christmas ad innovations

We’ve been at Cop26 in Glasgow investigating whether advertisers can combat the most damaging excesses of capitalism (which they are often accused of encouraging).

Sustainable Cop26 newspaper made with ink grown from algae highlights climate’s impact on health

IPG Health agencies McCann Health London and McCann Health New Jersey have created an 8-page sustainable newspaper for charity EpiCC (Epilepsy Climate Change) to raise awareness of the effects of climate change on human health.

Wunderman Thompson Spot For HSBC Reminds Us That Climate Change “Doesn’t Do Borders”

The campaign shows how the the bank’s $1 trillion global fund is helping customers reach Net Zero.

Culture Secretary threatens to speed up social media sanctions in Online Safety Bill

Social media executives could be held criminally responsible for safety breaches on their platforms within months of the Online Safety Bill becoming law, the Culture Secretary has said today.