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Will COP26 bring about any tangible change in the advertising industry?
The global climate conference has focused minds, but not all adland leaders believe the effects will last.
Dentsu’s improved earnings led by business in Japan, with CX driving Europe growth
While the Japan business has recovered strongly, its international unit, especially APAC was a drag on third-quarter metrics, while customer experience business drove growth in Europe.
Hiroshi Igarashi to succeed Toshihiro Yamamoto as Dentsu Group CEO from 1 January 2022.
Tesco Christmas Ad Shows Nothing’s Stopping Us This Season
BBH’s festive campaign for Tesco is determined to celebrate – no matter what.
Sainsbury’s welcomes customers ‘back to Christmas’ in this year’s festive ad
The supermarket has enlisted the support of Stephen Fry and Etta James in this year’s ad, which focuses on family and the joy of a Christmas dinner.
25% of marketers cite sustainability as ‘general goal’ rather than employ specific metrics
A global survey of marketers conducted by Warc has thrown up a pronounced shortfall in the ability of marketers to measure their progress on sustainability, with 25% viewing the hot button topic as a ‘general goal’ rather than employing any specific metrics.
ALDI Encourages Aussies to Swing Big This Year, Because You Can’t Overcook Christmas
2021 has been a tough year, again. Australians have been separated from families, again. In lockdowns, again. Waiting for the ‘new normal’, again. Turns out, 2021 wasn’t what we all wished for.
Publicis Groupe promotes Magnus Djaba to global chief client officer
UK creative agency leader moves up to global role with management committee position.
Essence appoints UK managing director
Anna Berry fills vacancy left by Ali Reed, who departed Essence for PHD earlier this year.
GroupM exec Paul Rowlinson set to depart
Paul Rowlinson, a 16-year GroupM veteran, is leaving the WPP media-buying group and the media industry.
Publicis.Poke Introduces ‘Farmer Christmas’ For Morrisons
The festive work sees two young friends discovering the existence of the season’s ‘other’ hero.
Domino’s First Christmas Spot Features A Festive Yodel
The ad, by VCCP, follows up Domino’s ‘DOMIN-OH-HOO-HOO’ campaign but with a Christmassy spin
Waitrose makes food the star of Christmas in festive ad separate from John Lewis
Waitrose showcases its festive favourites in a humorous campaign starring actress Ashley Jensen, as it parts ways with John Lewis at Christmas to ensure each brand has room to shine.
Tesco asserts Santa-vax Christmas ad broke no rules despite 1,500 ASA complaints
Tesco this weekend released a bombastic Christmas ad showing festive celebrants responsibly enjoying themselves. This included a vaccine passport-wielding Santa Claus, which has since inspired more than 1,500 complaints to the UK ad watchdog the Advertising Standards Authority (ASA). However, Tesco has told The Drum it has broken no rules.
TV advertising shown to make search work harder for online brands
Online-born businesses are increasingly taking to TV advertising as it makes brands more clickable and drives cheaper online journeys, according to a study.
It’s time to reclaim our lives from behind the screen
Jan Gooding states the case for re-emerging from behind the screen and returning to workplace environments.
The Media Plan: How Nespresso is tackling its sustainability image problem
How does a disposable coffee pod brand use media to get across the message that it does have sustainable credentials and is not an enemy of the environment?
Many dire warnings about the future of the planet were issued during the COP26 conference in Glasgow this November, but this lighthearted film puts a more optimistic spin on things. Directed by Guy Manwaring and starring Alice Levine in a whopping three roles, the piece sees a woman visit herself from the future in order to have a discussion about the environment…and, erm, dating.
AA to crown ‘champion’ ad firms that hit inclusion targets
Members of the UK ad industry will be awarded for meeting the AA, IPA and ISBA’s inclusion requirements in a bid to improve representation in the industry.
Dacre, sisterly advice and the three planks of government media policy
Has the spreading stench of sleaze scuppered Dacre’s Ofcom appointment, asks Raymond Snoddy.
Making Sense of it All: John Hegarty worries about the spread of ‘moral malaise’
“I don’t like associating with liars, either as brands or as people. I think we’ve forgotten that. I think society as a whole is underestimating that and I think it is to our cost.”
Cannes Lions confirms physical return in 2022
The Cannes Lions International Festival of Creativity will be held as a real-life event in 2022, back in its longtime home on the French Riviera on 20-24 June.
Having been forced to cancel the 2020 edition and to run a virtual event this year, the festival chairman Philip Thomas said: “We can’t wait to reunite the industry and bring the community together once again.”
Glenfiddich’s stag comes to life in 3D OOH activations
The brand emblem can be seen leaping from the Piccadilly Lights.
After Cop26, 3 ad agencies hope to sell consumers a sustainable future
On the final day of Cop26, ad agencies asked if advertising really can be the solution to a climate crisis fueled by overconsumption.
How shifting spend into brand helped Gousto ‘supercharge growth’
In 2018, 80% of Gousto’s sign-ups came through performance marketing. Now, following three years of rapid growth, the business is seeing greater results from its investment into brand.
Channel 4 celebrates UK’s diversity, inclusion and weirdness in new film
Film reinforces Channel 4’s public service status in midst of government plans to privatise broadcaster.
Top 5 trends from Dentsu’s 2022 media predictions
Dentsu International has furnished future gazers with a handy five-point cheat sheet for 2022’s top media trends after instructing specialists from sub-brands Carat, Dentsu X and iProspect to identify the media trends likely to shape the year ahead.
The world is recovering from the pandemic and adapting to new ways of life, both in changed habits and behaviours, but also new rules for businesses to navigate to continue to prosper.
TfL urges drivers and cyclists to ‘See their side’ in Road Safety Week campaign
The campaign, developed by VCCP, is part of the Mayor of London’s Vision Zero objective.
Plenty of room for optimism from COP26: marketers are you ready?
Bloomberg Media’s Arif Durrani analyses the progress and outcomes from the climate change summit in Glasgow.
Yes, we can have our green cake and eat it
With more conscious planning and creative solutions, reducing the environmental impact of media planning doesn’t need to mean we compromise on effectiveness.
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