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Investor view: Permanent effects of pandemic will be as profound as a World War
As we prepare to enter the third year of the pandemic, it is evident that how we live our lives is changing seismically. But the advertising industry could be a beneficiary.
Karmarama and all that: how consultancies have shaken up agencies and creativity
Five years after Accenture bought Karmarama in 2016, how has the entry of the consulting giants changed adland? Jim Houghton of corporate advisory firm Waypoint Partners offers his analysis and asks what might happen in the next five years and beyond.
Cropped at COP: why Iris had its climate takeover ‘censored’ by media owners
A cohort of organisations with a focus on COP26 was left disappointed when an event takeover, devised by Iris, was ‘censored’ by media owners at transport hubs.
Peloton responds to Sex and the City reboot with parody video
Peloton has responded to the death of a key character in Sex and the City reboot, And Just Like That, with an ad suggesting he is still very much alive.
Creative Salon: Work of the Week
Following a flurry of Christmas campaigns over the past weeks, you would think that adland had gone full lapland, and in many cases you wouldn’t be wrong.
How brands can use imagery to visualise a more sustainable world
Getty Images’ Dr Rebecca Swift explores how brands can better use visual imagery to demonstrate their commitment to sustainability
To borrow from Frank, it’s the final curtain
Dominic Mills bows out from his weekly column for Mediatel News with six of the best from the archives.
Clear Channel puts Europe arm up for sale
Private equity firms are likely to be interested, sources suggest, as revenues climb above 2019 levels.
EO Charging appoints creative and media agencies
Impero and Brainlabs plugged in after competitive pitches.
Breaking News: Advertising Can’t Single-Handedly Save The World
While Creative Salon is embracing the joy of the festive season, some recent research from Ipsos Mori caught its attention.
A third of CMOs say losing talent to rivals is a major challenge, study finds
As the battle for talent continues, the need to invest in employer branding is rising up the agenda.
People trust ads that talk about values, not products, finds Nielsen
Nielsen’s latest global research into trust in advertising has found that consumers are responding to ads with humor and brand values rather than products.
LBB’s Alex Reeves takes a look back over the year in creativity through the lens of the most-viewed stories from various European countries
Tech giants crack down on adverts for financial scams
Following a surge in online scams, Facebook, Microsoft and Twitter are to follow the example of Google and ban any advertisements for financial companies that are not registered with the City regulator
ASA issues seven bans for cryptocurrency marketing
The ad watchdog has been working to police cryptocurrency content better.
Marketers and consumers at odds over influencer diversity
New research shows a mismatch between marketers and consumers on whether influencer content adequately represents diversity in society.
The ad industry has a responsibility to invest more heavily in trusted environments like news brands.
Meta promises ad ecosystem relying on ‘less data’ in privacy push
Meta is pledging to give users greater control over how their data is used to target ads, as the social media giant calls for an industry-wide response to regain consumer trust.
How Dove redefined beauty for the pandemic
As a purpose-led brand, Dove wanted to highlight the courage and confidence of key workers in a way that government messaging was failing to do.
Nike jumps on NFT bandwagon with crypto collectables studio RTFKT acquisition
Nike is branching out from shoes, apparel and other gear into the red-hot crypto collectibles market with the acquisition of NFT studio RTFKT (read as ‘artifact’) for an undisclosed sum.
This year’s brand-funded entertainment highlights point to a bumper 2022
Mediatel takes a look at some of the success stories from the past 12 months and looked at how these brands have used their ownership of TV IP to create exciting and effective campaigns.
Most Read of 2021: North America
LBB’s Addison Capper rounds up the most viewed stories of the year from the United States and Canada
Chris Rea’s ‘Driving Home for Christmas’ Finally Gets a Music Video
Anomaly London and Riff Raff pair with Ed Morris to play on the story of a stranded Chris Rea on the Christmas of 1978, when Joan and her MINI came to the rescue
Trust is not ‘partisan trivia’, we need it to achieve economic growth
Issues of trust do go far beyond party politics. They are an economic issue too, writes Simon Nix.
A view from Dave Trot.
Guinness, Ikea, Uber Eats, Dove and Burberry: rounding up the UK’s year in ads
After a busy year in creative, The Drum looks back at some of the 2021 ads that really hit the spot with our readers and editorial team in the UK.
TBWA\London CEO Larissa Vince: ‘confidence’ can restore our industry’s mojo
Larissa Vince, a former ad-industry journalist with more than a decade’s agency experience, now finds herself running a network shop.
Mindshare splits ‘mind’ and ‘share’ as part of brand refresh
The Group M agency says new brand ID is ‘next step in its transformation’.
The key ingredient your brand – and sector – is missing
Every sector has a blind spot in the experience that brands offer, and by addressing it you could gain a real competitive advantage.
Uncool Britannia: has the UK lost its global appeal?
Twenty-five years after a famous Vanity Fair cover story heralded the age of Cool Britannia, is the country’s deflated image on the international stage damaging our creative industries?
Watch Campaign Pick of the Ads: Episode three
For the final episode of 2021, buckle up for a mind-boggling 17 minutes of discovery.
Creativity initiative #SheTakesOver goes global for third edition
Adam & Eve/DDB said the 2022 drive will be the biggest to date.
Consumer confidence slips as Omicron takes hold
Inflation and developing news surrounding the Omicron variant has hit consumer confidence, as this month’s GfK data shows drops in major purchase intentions, personal and economic outlooks over the next 12 months.
Google cracks down on vaccine holdouts with a blanket dismissal threat
Google has adopted a hardline stance against vaccine holdouts in its ranks by vowing to fire any employee who refuses to be jabbed.
Mediatel News’ Top 10 most-read news stories of 2021
High-profile investigations into financial conduct, GDPR rulings, surprising moves of big players in our industry, ecommerce and hybrid working all topped our most-read news article list this year.
Who got 2021’s marketing predictions right – and absolutely wrong?
In the return of his end-of-year tradition, columnist Sam Scott scores some of the most noteworthy marketing predictions made at the beginning of 2021.
Creative Salon asked a medley of brilliant minds what they learned this year
World Media Group: what does 2022 hold for media and marketing?
World Media Group members predict the trends that will shape the year ahead.
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