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For the second year running, Pepsi have decided to eschew the opportunity to run a conventional commercial during one of the Super Bowl ad breaks in favour of throwing everything at their sponsorship of the half-time show.
Microsoft Buys Activision Blizzard: Why Should We Care?
LBB’s Ben Conway asks experts what the acquisition means for creativity in gaming and why marketers and ad people should pay attention.
Are Agencies Well Placed To Weather Spiralling Inflation?
Sky Media launches addressable Smart Sponsorships
Sky Media has added a new tool for brands and advertisers to customise their sponsorship idents for specific audiences.
New US bill aims to kill targeted advertising: the industry reacts
Following the introduction of a new bill that aims to put an end to targeted advertising altogether, various stakeholders and industry bodies – including the Interactive Advertising Bureau – have voiced their opposition, arguing that such a bill would damage businesses large and small.
Festival of Marketing returns with Transform in March
The Festival of Marketing will be kicking off the year with a two-day, in-person and virtual event on 24 and 25 March.
Marketing’s ROI returns to 2005 levels, study shows
A new report by econometrics firm Magic Numbers suggests the evolution in online advertising is a driving factor behind the increase in marketing’s average return on investment.
O2 ladles on noughties nostalgia in flip phone social campaign
Pop band Steps features in a retro flashmob at The O2 arena.
While the past decade has made the disclaimer ‘do you need to print this email?’
McVitie’s signs up to sponsor ITV’s ‘Britain’s Got Talent’
Biscuit brand’s biggest sponsorship deal to date.
Have advertisers like Unilever ‘lost the plot’ over purpose?
Major shareholder attacked the FMCG giant’s sustainability strategy.
ASA clampdown on influencers will de-monetise those who fall foul
Six public figures – including Jodie Marsh and former Love Island contestants – are being targeted by the ASA’s new strategy, which law firm Lewis Silkin says will damage both the reputations and incomes of transgressors.
Is This the Year Virtual Production in Advertising Goes from Novelty to Normal?
LBB’s Addison Capper chats to representatives from Framestore, The Mill, Psyop, BUCK, Alter Ego, Impossible Objects, LinkedIn Creative Studio and more to find out.
Megan Thee Stallion takes the reins for Frito’s Flamin’ Hot Super Bowl spot
Chart-topping rapper Megan Thee Stallion will front the first-ever Super Bowl spot for Flamin’ Hot Cheetos and Doritos.
Snap hires ex-Channel 4 head of sales Matt Salmon as commercial director
Ex-Channel 4 sales director Matt Salmon is joining Snap as commercial director for its UK enterprise business.
IPA Bellwether predicts ad spend rebound – marketers react to the ups and downs
2022’s UK ad spend growth has been dulled by Omicron uncertainty but remains in a steep ascent, according to the IPA Bellwether report of Q4 2021.
Market research budgets enjoy strongest boost in nine years as marketing spend slows
Omicron, rising inflation and supply chain disruption have taken their toll on overall marketing budget growth, but spend on market research is on the rise.
Ocado: “Bringing Great Value to the Table”
A giant table serves as the centrepiece of this cheery ad for Ocado, as it rolls through a neighbourhood to draw attention to the online supermarket’s offers.
BBH London Creates Film For Samsung Exynos 2200 Launch
David Schwimmer Sneaks Around in McCann London’s TSB Campaign
Friends star features in comedic spot directed by Biscuit’s Jeff Low.
With the licence fee threatened, what would happen if the BBC started running ads?
The funding of UK state broadcaster the BBC is once again under scrutiny as the government questions whether the licence fee offers a dated business model in a world with a wealth of multimedia on tap. The Drum explores whether the Beeb could embrace advertising to keep on the lights, and whether that would cost us all more in the long run…
Good purpose, bad purpose: Marketers shouldn’t oversimplify the arguments
Brand purpose campaigns underperform ‘traditional’ marketing on average, but for the right brands purpose will still be the most effective strategic choice.
Let’s smash through diversity fatigue in 2022
As the new year begins, adland needs to tackle diversity fatigue in order to create an inclusive culture together.
Trust in all media falls, apart from firms’ own channels – Edelman Trust Barometer
Trust in all news sources has fallen over the past decade, except for media owned by businesses themselves, according to the latest global Trust Barometer from PR agency Edelman.
Dairylea cheese ad banned for showing girl eating upside down
An advert for Dairylea cheese has been banned for encouraging unsafe behaviour, after showing a child eating while hanging upside down.
Rishi Sunak launches crackdown on ‘misleading’ cryptocurrency ads
Cryptocurrency will be held to the same advertising standards as stocks, shares and insurance, government decrees.
Microsoft buys Activision Blizzard in $69bn deal as it ventures into the metaverse
Call of Duty maker snapped up in record tech deal.
Walkers Declares Itself Britain’s Best Crisp In Latest Spot
Google ‘repeatedly and brazenly’ breaks antitrust rules, lawsuit alleges
Unredacted filings from an antitrust lawsuit in the US allege Google and Meta CEOs fixed online advertising sales.
Unilever and Coke among high-polluting brands calling for pact on plastic pollution
Major international brands including Coca-Cola, PepsiCo and Unilever are among the 70 signatories of a joint letter calling for a UN treaty to tackle plastic pollution.
Marketers the world over are waking up to the fact the metaverse is not to be ignored, but how exactly most brands will exist in this new frontier remains to be seen.
Media for All appoints first general manager
Appointment coincides with launch of MEFA’s new website and membership platform.
Oatly launches plant-based puppet mini-series
The campaign has been designed not to feel like an ad and will run across platforms including Sky, All 4 and YouTube.
Did the big Christmas campaigns deliver sales?
By the middle of January, the most important thing about any Christmas campaign is how effective it was at getting shoppers to splash the cash.
Haymarket doubles profits after faster than expected recovery from pandemic
Media group generated half of annual turnover from US.
Creativity, Innovation And Pay Rises: What CMOs Expect In 2022
Ad watchdog escalates sanctions against persistent rule-breaking influencers
Brands could face similar sanctions in future, the advertising regulator has warned, as it puts six former Love Island stars on blast for failing to disclose when their social media posts are ads.
Climate impact will increasingly shape our media choices
When pondering the future of media strategy at this time of year, my thoughts turn to New Year’s resolutions.
Travel takes on a fantastical twist in this transcendent film for Expedia.
Mail Metro Media promotes Dominic Williams to chief revenue officer
Mail Metro Media has promoted Dominic Williams, executive director for advertising, to chief revenue officer with immediate effect.
Fake government debt advice ads hosted by Facebook condemned
The enormity of the challenge Facebook must contend with to get its advertising house in order has been laid bare by fresh condemnation of ‘misleading’ debt advice propagated by the social network.
Netflix, Primark, Aldi: Everything that matters this morning
Marketing Week’s round-up of the news that matters in the marketing world today.
Campaign podcast: Ad chiefs and brands on the year ahead
Creatives from Leo Burnett, Droga5 and Grey, as well as marketers from Barclays, the Co-op and TUI discuss what lies ahead.
How Chilly’s Became the King of Reusables – Thanks to Creativity
Chilly’s bottles have become the byword for stylish reusables, thanks to a focus on design and desirability over austere moralising.
The IPA president Julian Douglas has published a New Year address in the style of Mark Zuckerberg’s “metaverse” presentation in a call for positive pitch practices, and collaboration on advertiser campaigns.
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