This Week: UK Advertising in the Media

Brands, agencies and, yes, prime ministers need to work harder at earning trust

Up there with purpose and credibility as one of the industry’s favoured buzzwords of the moment, trust nevertheless remains a slippery, elusive proposition.

More than half of marketers want to quit their job

With 56.9% of marketers contemplating moving jobs this year, demand for higher wages, the ability to learn new skills and the prospect of fresh challenges are key motivations.

A marketer’s socio-economic background dictates their earning potential, study finds

The statistics suggest marketers from working-class backgrounds are less likely to be in senior roles or earn as much as their peers from upper-class backgrounds.

Lloyds Bank’s horses gallop to the beat in new TV spot

Lloyds Bank has left the starting gate with its new campaign, “Drumbeat”, bringing its black horses back for a run around suburbia. The ad was created by Adam & Eve/DDB.

Are brands ignoring 16% of the UK population – and a £4.5bn spend?

Nearly 70 million people live in the UK, and 16% of them are from multi-ethnic backgrounds. A new, updated version of The Black Pound Report reveals the ‘untapped economic power’ within the £4.5bn annual disposable income of the multi-ethnic consumer.

Channel 4 Paralympics push shows what it’s like on a 70mph ski slope with 5% vision

The mark the start of the Beijing 2022 Paralympic Winter Games, broadcaster Channel 4 has released a trailer that gives viewers a first-hand look of what it’s like hurtling down a ski slope at nearly 70mph with just 5% vision.

Advertising on the Open Web: fix it or lose it

The Open Web is getting smaller, despite what we were told. The smartest advertisers will work out how to use the best parts while making the ‘Walled Garden’s more accountable.

Tesco Mobile And BBH Launch Tongue-In-Cheek Campaign

The integrated campaign calls out the frustration of unwelcome mid-contract price hikes.

Ad spend fraud set to reach $68bn globally

Global advertising spend lost to fraud is predicted to grow at the same rate of the booming digital advertising market and will reach $68bn this year, new research has found.

Record sales for electric vehicles but knowledge gaps remain

Consumers’ interest in electric vehicles is growing, and they’re willing to pay a premium, but few brands have built strong associations in this area.

Salary Survey 2022: Addressing marketing’s ‘Great Resignation’

Should the so-called ‘Great Resignation’ actually be regarded as a great reassessment, as marketers rethink what they want from their careers long term?

Is Inflation Boosting The Case For Marketing Investment?

Eye-watering levels of inflation are hitting prices at the tills. But how can brands navigate through it?

Grey and Mindshare lead move into WPP’s second London campus at Rose Court

WPP has been moving its agencies into its second London campus, Rose Court, on the South Bank – about half a mile east along the Thames riverbank from the company’s first campus, Sea Containers.

Jose Cuervo spins up margaritas in a washing machine

Jose Cuervo has put its spin on cocktail making by creating a washing machine designed to mix the perfect margarita, which will tour the UK this month.

Out of focus OOH: Heinz Beanz and Magic Breakfast show how hunger affects kids

Heinz Beanz and Magic Breakfast are continuing their partnership with an out-of-home campaign that shows the impact of hunger on school children.

Why Innocent Was Found Guilty of Greenwashing and Why it Matters

The brand saw 26 complaints against its ad, which painted a picture of a more eco-friendly world.

Campaign UK Agency of the Year Awards 2021: winners revealed

Uncommon was a big winner at the AOY Awards at The Brewery in London.

Campaign Female Frontier Awards 2022: winners revealed

Check out all the UK winners from the Campaign Female Frontier Awards 2022, which took place at The Brewery in London.

Marketing trade bodies reveal strategy to achieve programmatic transparency

The launch of a new toolkit marks a “significant step forward” for brands, following the stark findings of the Programmatic Supply Chain Transparency Study in May 2020.

Cross-industry Taskforce unveils programmatic transparency strategy

The Cross Industry Programmatic Taskforce has released a “toolkit” to help advertisers and publishers stop potentially wasting millions of pounds a year in online advertising on the open web.

MediaCom UK CEO Kate Rowlinson: ‘we want to be the most inclusive agency’

Kate Rowlinson, Mediacom UK CEO, talks to Mediatel News about inclusivity, listening to quieter voices and digital practice.

APA and London Screen Academy Partnership to Provide Opportunities for Diverse Talent

This collaboration will see the APA provide expert industry presentations on music videos and commercials production in LSA’s career week on February 23rd, 2022.

Lucozade Collaborates With Iconic Fashion House

The partnership was created by adam&EveDDB and coincides with London Fashion Week.

Pizza Express “Expressly for everyone” by Truant London

Pizza Express asks consumers to take a bite out of its fresh rewards scheme and its new lunchtime pizza wrap.

How will ad agencies operating in Russia be affected by sanctions?

This week, governments across the globe put in place new economic sanctions against Russia in response to the invasion of eastern Ukraine.

‘Money or morals?’ Uefa pressured to extinguish Gazprom sponsorship amid Ukraine invasion

Europe’s footballing body, Uefa, is under pressure to terminate its lucrative Champions League sponsorship deal with Russia-backed energy giant Gazprom, or risk igniting a scandal by sportswashing a warring nation. What should it do?

WACL reveals line-up for decisive ‘Menopause in the Workplace’ event

The discussion will include Mark Read, chief exec of WPP and Conservative MP Caroline Nokes.

Hybrid working important to more than 80% of marketers

Despite the fact 82.6% of marketers say hybrid working is important to them, almost one in 10 have had a request for greater flexibility turned down by their employer.

Mediatel News rebrands to The Media Leader

Mediatel News, the UK’s leading news analysis and opinion publication for the media industry, has rebranded to The Media Leader.

Why we’re rebranding as The Media Leader

The Media Leader editor Omar Oakes explains why the title has rebranded from Mediatel News.

St Luke’s Urges Audiences To ‘Spread Your Wings’ In Debut Campaign For South Western Railway

The creative is designed to remind people of all the things they’ve been missing out on during lockdown.

Clear Channel and OmniGov defend Campaign Media Awards crowns as shortlist revealed

Last year’s main prize winners have both made it onto the shortlist for the Campaign Media Awards, to be held in six weeks at the London Hilton Park Lane.

Consumer confidence plummets amid ‘perfect storm of worries’

Brands must make sure they remain on the “must have” list, says Gfk’s Joe Staton, as confidence could drop even further.