Member content
Already a member? Sign in below
Sky to launch contextual targeting ads and beef up viewing panel
Sky will begin trialling “contextual targeting” ads next year in which brands can place spots against particular content details that are common across shows.
Social stands out in Magna 2023 global adspend forecast
2023 looks set to the be the year of social media adspend, a global report by a major media buyer has suggested, in what has otherwise been a tough market.
Environmental messages do not impact ad effectiveness, data finds
Research from broadcaster ITV and effectiveness measurement platform System1 reveal significant headroom for environmentally-focused advertising.
The best creative, curated by Creative Salon
The Lists 2023: Top 10 outdoor ads
Campaign picks the 10 standout out-of-home ads in 2023
ITV launches pilot to support production companies owned by underrepresented groups
The scheme matches companies led or owned by people of colour, or deaf, disabled and/or neurodivergent people with an ITV commissioner.
The best marketing campaigns of 2023: Part 1
From Barbie to McDonald’s to Heinz, the Marketing Week team reveals the first six campaigns that make up our best of 2023.
Naren Patel to take over as Nabs chair
Naren Patel will take over from Simon Daglish as chair of industry charity Nabs in January.
Clients want to know about agency AI capabilities. How can you stand out?
Marketers have begun to prioritize AI credentials in reviews. But most agencies are playing with the same tools. How can they distinguish themselves?
Why these creatives are teaming up with comedians to spur Brits into climate action
The founders of The Utopia Bureau tell The Drum how they went from working for Turkish Airlines to joining Extinction Rebellion. Now, they’re recruiting world-famous comedians, including Nish Kumar and Jo Brand, to bring humour to their climate messaging.
The best marketing campaigns of 2023: Part 2
From M&S to Guinness to Cadbury, the Marketing Week team reveals the second six campaigns that make up our best of 2023.
Ikea Unveils Turkey-Sized Meatball For Christmas
The limited edition campaign’s creative and strategy was handled by Mother London
Dentsu X appoints new global brand president
Shenda Loughnane was global MD at sister agency iProspect.
EssenceMediacomX shakes up senior leadership team
David Wilding also joined the agency as chief strategy officer in November.
AI firms ‘should include members of public on boards to protect society’
Expert Yoshua Bengio says independent oversight needed as advances in technology accelerate
X loses 1 million daily UK users in less than 6 months
X shed over 1 million daily UK users between May and October, according to figures from UK Online Measurement (UKOM) seen by The Media Leader.
OOH revenues surpass 2019 levels for first time
Out-of-home (OOH) advertising revenue increased 12.9% to £346m in the third quarter, according to new figures released by Outsmart.
2023 marketing year in review: It’s been a bad year for…
From the purpose backlash and a crackdown on advertising vices to the decline of the meat-free category, 2023 has not been a good year for everyone in the marketing world.
Google launches Gemini — the AI system ‘better than ChatGPT’
The new model can help with everything from cooking to homework
AI helps watchdog sniff out greenwashing in search ads
Proactive strategy forces three airline brands to drop green claims.
What does the Online Advertising Taskforce action plan mean for advertisers?
Trade bodies have urged advertisers and brands to get involved to ensure any plans, and potential regulation, is well-informed.
Taking the biscuit – why cookie replacements won’t last
Havas UK’s chief data and product officer explains what to look for in a viable long-term tracking solution.
With the rise of retail media networks, marketers continue to grapple with lack of standardization
The rapid growth of retail media networks in recent years has certainly created more competition for marketers’ retail media ad dollars.
Turbo-Charging VCCP’s Brain Power: The Cowry Effect
VCCP Group acquired the behavioural science business Cowry Consulting earlier this year. So how’s it going?
Santa Greeted By Man’s Best Friend In Greenies Christmas Spot
The Mars Petcare Greenies festive campaign was created by adam&eveDDB.
ITV CEO McCall lays out global ambition and what’s next for ITVX
McCall described launching ITVX as from “a standing start” with a two-phase strategy dubbed internally as “More than TV”.
Next year’s average global temperature may rise higher than 1.5C, warns Met Office
Greenhouse gas emissions buoyed by El Nino likely to make next year even hotter than 2023.
Calm’s ‘The last photo’ wins Responsibility grand prix at Epica Awards 2023
The UK also took home six gold trophies.
Christmas 2023 round-up: Watch all the festive ads
Campaign rounds up the latest festive ads.
Already a member? Sign in below
If your company is already a member, register your email address now to be able to access our exclusive member-only content.
If your company would like to become a member, please visit our Front Foot page for more details.
Enter your email address to receive a link to reset your password
Your password needs to be at least seven characters. Mixing upper and lower case, numbers and symbols like ! " ? $ % ^ & ) will make it stronger.
If your company is already a member, register your account now to be able to access our exclusive member-only content.