The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit

#timeTo accelerates campaign to stamp out sexual harassment

/ October 31st 2018

Today the Advertising Association, in collaboration with NABS and WACL, is accelerating its anti-sexual harassment campaign #timeTo. With a series of new ads in digital, print and video format, the #timeTo campaign seeks to get the message that sexual harassment is never acceptable out to as many people in the advertising industry as possible.

Fully 26 percent of people working in the industry reported they had been the victim of sexual harassment (34 percent of female and 9 percent of female respondents).Since the launch of our timeTo Code in July we’ve seen a huge number of companies adopt the Code. Each and every one is helping spread the word that the industry will not accept any form of harassment, and that there are structures in place to defend the victims who have suffered and, in some cases, been forced out of the industry as a result.

The relaunched campaign illustrates some common scenarios in which sexual harassment can occur, from office parties to working late to even tendering for work.

The campaign is spread across print, digital and video formats. Visit for more information.

Because this is an industry-wide problem, the AA, NABS and WACL are calling on each and every person in the industry to adopt, promote and ultimately enforce the code. It’s #timeTo come together and stamp out sexual harassment in advertising. For more information visit

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