The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

UK retains second place ranking at Cannes Lions 2024

/ July 1st 2024
Cannes Lions Exports and International Trade Industry News Media Resource

We are delighted to announce that we celebrated continued success at the Cannes Lions 2024 award stage, with the UK taking home a total of 112 awards. McCann London secured a prestigious Titanium award, while our Young Lions triumphed with Golds in Design and Film, a Silver in Marketers, and a shortlist in Print. This remarkable performance keeps the UK in second place globally for the number of LIONS awarded.

The UK Advertising @ Cannes Lions programme was supported by APA, Clear Channel, Pinterest, Sky Media, Mail Metro Media and the UK Advertising Exports Group (UKAEG). During the week the UKAEG and Events teams hosted 37 events under the theme of the Business of Creativity. Highlights included the GREAT Global dinner at Carlton Beach which featured an after-dinner speech from actor and comedian Munya Chawawa and a special welcome from Comedian Milo McCabe AKA Troy Hawke.

We were also thrilled to host our inaugural Front Foot Leadership Lunch, bringing together over 30 senior members for a dynamic and inspiring gathering. A big thank you to Milka Privodanova and Pinterest for co-hosting and to everyone who attended.

This year, there were 98 speakers on the Palais and 27 jurors from the UK. This was the biggest programme UK Advertising has undertaken at Cannes Lions and a summary of the week is available here.

You can also check out UK Advertising’s wrap-up showreel and post on activities last week.

*The total UK wins include joint wins and agency wins