The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Voluntary Industry Agreement on Less Healthy Foods

/ May 22nd 2025
Advertising and the UK Economy Front Foot Industry News Online Regulation Public Health

In May 2025, organisations representing advertisers, broadcasters and online, signed a voluntary and unilateral commitment to enable the Government to deliver the upcoming law on Less Healthy Food advertising.

The full list of signatories is as follows: Advertising Association, The Association for Commercial Broadcasters and On-Demand Services (COBA), Association of Online Publishers (AOP), British Retail Consortium (BRC), Channel 4, Disney, Food and Drink Federation (FDF), Guardian Media Group, Incorporated Society of British Advertisers (ISBA), Institute of Practitioners in Advertising (IPA), Internet Advertising Bureau (IAB UK), ITV,  News Media Association (NMA), Paramount, Reach Plc, Sky, STV,  The Sun, techUK, The Times and The Sunday Times.

The letter can be read here.