In May 2025, organisations representing advertisers, broadcasters and online, signed a voluntary and unilateral commitment to enable the Government to deliver the upcoming law on Less Healthy Food advertising.
The full list of signatories is as follows: Advertising Association, The Association for Commercial Broadcasters and On-Demand Services (COBA), Association of Online Publishers (AOP), British Retail Consortium (BRC), Channel 4, Disney, Food and Drink Federation (FDF), Guardian Media Group, Incorporated Society of British Advertisers (ISBA), Institute of Practitioners in Advertising (IPA), Internet Advertising Bureau (IAB UK), ITV, News Media Association (NMA), Paramount, Reach Plc, Sky, STV, The Sun, techUK, The Times and The Sunday Times.
The letter can be read here.
