The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

We’ve moved!

/ March 8th 2022
Industry News

We are very excited to announce that we officially have a new Advertising Association HQ, after leaving Artillery Row in Summer 2020.

We are located on Berners St in central London – a short walk from Oxford Circus, Goodge Street and Tottenham Court Road tube stations.

After long periods of working from home, and so many on-screen meetings, we’re really excited to be able to offer the opportunity to meet with you face-to-face in our own offices once more.

Our new address is: 2nd Floor Orwell House, 16-18 Berners St, London, W1T 3LN.

We can’t wait to see you here!