The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Yes We Cannes!

/ June 18th 2018
UK Industrial Strategy

The DIT, Advertising Association, and Promote UK teams are out in Cannes this week to champion the UK’s creative services and to invite consideration from international clients for British advertising. They are also setting out to highlight our contribution to exceptional global creativity. Their message to the world is simple: Explore the UK’s award-winning entries, and work with us.

And to highlight this, DIT is launching a media campaign to highlight their presence and all that UK advertising can do for global brands seeking innovative and high quality advertising services. So, for those on the ground in Cannes, watch out for how DIT is championing the UK’s contribution to exceptional global creativity on the Grand Hotel digital OOH space. Take a picture or video, and share using #CreativityIsGREAT

For those sadly not enjoying the Riviera sun, other ways our UK presence is being promoted include:

•  AA social activity – The AA will be on the ground and tweeting from @ad_association, Chief Executive Stephen Woodford (@StephenWoodford) and Communications Director Matt Bourn (@MattBourn)

•  PR and On site social activation via #CreativityIsGREAT and DIT Twitter handle @tradegovuk.

•  Twitter cards promoted to our audience with the additional layer of hashtag targeting of #CannesLions

•  Digital out of home screens at Cannes – As well as Grand Hotel, 2 Smaller vertical screens at the Clear Channel hospitality area.

Also, learn more about the UK’s Creative Services Industry and connect via DIT’s special Cannes Lions page:

DIT and Promote UK would like to thank partners @clearchanneluk @voodooh_ @MCSaatchiLondon for their assistance with the campaign.

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