The ‘Policy Briefing Papers’ series is an anthology of articles commissioned by Credos and written by external experts, academics and industry figures.
Focusing on the topics that will determine the future health and reputation of the advertising industry, the series outlines specific challenges and poses the important questions.
To create a better, stronger advertising industry, we need to be tackling these topics head on. The issues and topics raised in these papers will contribute to, and, hopefully, inform industry action moving forwards.
