The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit


Annual Review Events Front Foot Media Smart UK Advertising Export Group

Today we are proud to publish our Advertising Association Annual Review for 2020!

Mindful of our Ad Net Zero workstream, our 2020 Annual Review is our first-ever fully-digital edition and showcases our work over the past twelve months as well as the major areas of focus for the year ahead. It also includes thought leadership pieces from the likes of AA Chair, Philippa Brown, AA President, Keith Weed CBE, AA Climate Action Group Chair, James Best, AA Inclusion Group Chair, Kathryn Jacob OBE, and much more.

This year’s Annual Review looks at key topics such as our industry’s response to Covid-19; public trust in advertising; the climate crisis; inclusion in UK advertising; our public affairs work; UK advertising exports; and the latest news fromMedia Smart.

On the launch, our CEO, Stephen Woodford commented:

“There’s no doubt 2020 was a tough year for everyone in the UK advertising industry but, reflecting on the year just gone, I believe our industry showed resilience, agility and responsibility, all the while earning it place right at the heart of the UK’s economic and social wellbeing.

“We’ve proved advertising when it at its best can work hard for businesses and society during the toughest of times and I know that advertising will play a key part in the UK’s recovery this year. I am proud of all that we have achieved both as an association and as an industry.”

Download your copy of the Annual Review via the box on the right hand side of this page. 

Download our 2020 Annual Review
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