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Following today’s Budget statement by the Chancellor of the Exchequer, the Advertising Association has issued the following statement.
“Today’s Budget statement contains positive measures that should help our industry in both the short and long term. In the short term, the Chancellor’s framework of ‘temporary, timely and targeted’ support for businesses and workers, including those in the advertising industry, will assist firms and employees through the current challenges and period of uncertainty brought about by COVID-19. Looking at the longer term, this is clearly a budget designed to raise productivity and economic growth across the nations and regions. Advertising is a key driver of UK Plc, returning £6 for every £1 invested and supports economic growth in communities up and down the country. It is also a major export success and we are working as closely as possible with Government through this crucial period and into the future to ensure that advertising continues to be a successful and dynamic contributor to the UK’s success both at home and internationally.”
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