AD MATTERS 03.09.21

SEVEN DAYS FROM NOW!

Our first in-person event in over 18 months is taking place next Thursday and we couldn’t be more excited!

We’ll be hosting, along with our lovely partners, Channel 4, Clear Channel, Framestore and Newsworks, a special hybrid event at the Soho Curzon to celebrate UK’s creative excellence in our role as UK Rep for Cannes Lions.

We will share the very best work and key learnings from the last two years of the festival, with highlights including a ‘Cannes Deconstructed’ session by Contagious and a talk from the AMV BBDO team behind the ‘Womb Stories’ campaign, which won four Grand Prix at the festival this year!

Don’t miss out – book your ticket to the online version of the event here. If you have any Qs, please contact events@adassoc.org.uk.

THE AATHLETES ARE ON THE TRACK

We’ve loved watching the Olympics and Paralympics so not it’s our turn to hit the running track! We’ll be taking part in the Sprintathon, hosted by The Marketing Society, who have joined forces with Stand Up To Cancer in an initiative led by our Front Foot Chair, Mark Evans.

The event, which is hosted in Battersea Park on 15th September, involves brands, agencies and media owners who are all putting teams forward for the two-hour event. It will take 105 teams of four runners, each completing a relay of 400m back-to-back, to collectively cover 42.2km, the distance of a marathon!

Our team of speedy runners consists of Holly Bullen, Executive Assistant; Nick Oliverio, Credos’ Research & Insights Manager; Bobbie Dennie, Policy & Public Affairs Executive; and Irene Gari, Ad Net Zero intern. Go team!

If you fancy making a donation to back our team’s efforts, check out our fundraising page here. Thank you!

AA BACKS AFFORDABLE HOUSING INITIATIVE

We are delighted to be supporting an initiative by LHA London, in collaboration with Saatchi & Saatchi, which aims to remove one of the key barriers to entry to the creative industries – affordable housing – for individuals from under-represented communities across the country.

The ambition is to use this original partnership as a blueprint for success so it can be replicated with other industry partners. This initiative will inspire, enable and progress more diverse talent from across the UK by providing either rent-free or subsided short-term accommodation whilst they settle into London and their new role.

Our Chief Executive, Stephen Woodford, commented: “The advertising industry is determined to make access to the industry as wide as possible and that means opening up to talent from every kind of background across the UK and overseas. The Saatchi Home initiative with LHA is exactly the kind of innovative solution we need to see to make a move to London much more affordable, so removing what is a major barrier for many. I’d be delighted to see more agencies, production companies and media owners build on this pioneering partnership.”

You can read more in Little Black Book here.

THIS WEEK: UK ADVERTISING IN THE MEDIA

In our weekly series we are pulling together, in one place, a selection of must-reads from across our industry media.

Click here to find out more!

AD OF THE WEEK

You’ve made it this far – why not treat yourself and watch our ad of the week?

Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.

EVENTS

UK HOUSE ON TOUR

September

During September, UK House is going on tour to Dubai and Nigeria, featuring a special UK Going Global session and starring winners of this year’s Cannes Lions!

Click the here for more.

CANNES LIONS UNLOCKED

September 9

We are hosting a special event for young talent on the afternoon of 9 September to share the best work and key learnings from the last two years of Cannes Lions.

Click here for more.

THE TRUST SUMMIT

October 6

Join us for the morning of October 6 and hear from our President, Keith Weed, on what our industry must do next to rebuild public trust in advertising.

Click here for more.

AD NET ZERO GLOBAL SUMMIT

November 3-4

Join us to discuss how our industry can play its role in tackling the climate emergency. Listen to thought leadership sessions, new research & insights, and take part in practical workshops.

Click here for more.

COVID RESPONSE AWARDS

November 18

The Covid Response Awards recognises the positive outcomes of the last 15 months. Our subscribers can access £50 off each entry when completing this form, using the code: ADA50.

If you have any questions please contact Caroline. Click the image on the left for more.