The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Advertising Matters 05.02.21

/ February 5th 2021 / Ellie Mason
Advertising Matters


We are now one week on from RESET 2021 – our joint event with ISBA and the IPA – and we hope that those who registered are still making use of the platform, which will stay open until the end of the month!

Yesterday, Campaign Magazine published a write-up on the event, which will feature as a DPS in their February print edition. It covers some of the highlights from the conference including sessions on HFSS advertising, inclusion, trust and building back better.

You can read it here.


On Wednesday Media Smart – the UK advertising industry’s education programme – launched a brand new resource aimed at helping children understand the commercial link between social influencers and the brands that they may be promoting.

In the latest film, Instagrammer, YouTuber and podcaster Nayna Florence talks about ‘Instagram, Influencers and Branded content’ and explains different types of branded content including sponsored posts, giveaways and affiliate marketing.

By understanding the commercial side of influencer marketing, young people can make more informed decisions about which products to buy, places to visit and accounts to follow. Read more here.


Did you know that we publish the International Journal of Advertising (IJA)?

The IJA publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. It includes:

  • Advertising and media
  • Direct marketing
  • Sales promotions
  • Sponsorship
  • Public relations
  • Integrated marketing communications

Head over to the journal here and hit the ‘new content alerts’ button to receive periodic emails regarding newly published issues and articles.


In our weekly series we are pulling together, in one place, a selection of must-reads from across our industry media.

Click here to check it out!


You’ve made it this far – why not treat yourself and watch our ad of the week?

Want the full edition to land in your inbox every Friday? Drop us an email on and quote ‘Ad Matters’.

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