The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit

Advertising Matters 07.05.21

/ May 7th 2021 / Ellie Mason
Advertising Matters


On Wednesday, AdGreen, which unites the advertising industry to eliminate the negative environmental impact of production, announced that its carbon calculator will launch this September and a voluntary levy is being introduced to support the initiative’s future plans.

The carbon calculator will be free at point of use for all in the UK advertising industry. The tool is bespoke to the industry and has been designed with support from those who will be using it. It will ensure advertising agencies, production companies and service companies are able to collaboratively measure the carbon impact of their projects and to identify the highest carbon producing activities.

AdGreen also published a new resources guide to give ad production teams an easily digestible handbook on how to start their journey towards net-zero. To keep the resources, tools and training free at the point of use, a voluntary levy is being introduced for advertisers to contribute a small percentage of production cost estimates towards AdGreen’s operational costs.

The news was covered in industry media such as CampaignThe DrumLittle Black BookEdie and more. You can read more about the carbon calculator, the resources and levy on AdGreen’s website here.


Wednesday also saw the official launch event for BRiM – a new industry collaboration in the UK to increase Black representation in marketing.

We heard from leaders, influencers and commentators in the industry on why this focus must be given and why now. If you weren’t able to join the event live, you can catch up on demand here. We hope that anyone who attended or watches on demand will come away feeling inspired to take action.

BRiM has published a dedicated framework which can give you what you need to improve Black representation in Marketing – no matter your level or role, there are tools and principles that you can commit to. To find out more, download the framework and tools, or to join the community, head over to BRiM’s hub here.


The Advertising Association is a partner of Advertising Week Europe, where we are holding a debate to kick off the event on Monday featuring our Ad Net Zero supporters. The motion is: ‘This house believes that every ad should be a green ad’. You can view the session here.

We are excited to be able to offer a small number of free passes to the whole event to our Advertising Matters subscribers on a first-come, first-served basis!

To book your free pass, please use this link and ensure you scroll down the page to ‘Register now’ and then refresh the page to secure your ticket.


In our weekly series we are pulling together, in one place, a selection of must-reads from across our industry media.

Click here to check it out!


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