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On Wednesday afternoon we held an event at Channel 4 to celebrate our Creativity is GREAT campaign at Cannes Lions. Our CEO Stephen Woodford welcomed guests and highlighted the impressive growth in advertising services exports that the UK has seen over recent years and the country’s strong profile at this year’s Cannes Lions.
The audience was then treated to a fantastic Cannes Deconstructed presentation by Alex Jenkins, Editorial Director of Contagious. Alex led the guests through some of the standout award winners from this year’s Cannes Lions, highlighting that a key theme throughout this year’s festival was the importance of inclusivity. Adverts highlighted included those from brands such as Nike, Burger King, KFC, IKEA, Wendy’s and Microsoft.
AMV BBDO followed with a special focus on their multi-award winning work, Viva La Vulva, leading the audience through the concept behind the work, the development of the creative, and its success as a campaign. Many thanks to Channel 4 for hosting a great event!
See more images from the event here and watch the latest showreel of everything we got up to in Cannes here.
The AA is organising fringe meetings at the Labour and Conservative Party Conferences, in partnership with the Institute for Government. Both events focus on the future of data, both from a public and a private-sector perspective.
Confirmed speakers include Margot James MP, Darren Jones MP, Renate Samson (Open Data Institute), Anthony Walker (TechUK) and Rachel Aldighieri (DMA). Both events will be taking place within the secure zone and will require a conference pass for access. Please get in touch with Mark on the Public Affairs team for more information.
We attended a Westminster Forum on competition in the digital economy this week. Speakers discussed next steps for competition policy, ensuring it is fit for purpose in the digital age. There was also discussion on challenges for digital advertising.
Lord Gilbert of Panteg, Chair of the House of Lords Communications Committee was present and expressed support for the world leading UK advertising industry, arguing it is critical for the continued success of our creative industries.
You’ve made it this far – why not treat yourself and watch our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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