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Our main event this week was the inaugural LEAD Scotland in Edinburgh!
Scotland’s £1.7 billion advertising industry was the focus of our summit at the National Museum of Scotland. Supported by STV, LEAD Scotland brought industry together with politics. It had a unique focus on the country’s advertising industry and its role in the Scottish economy and wider society. Delegates included a mix of business leaders from across advertising, the media and brands, alongside policy makers and political opinion-formers, who all came to hear about rebuilding public trust in advertising, the unique strengths of Scotland as an advertising market and how it can turbo-charge growth and entrepreneurialism in the country.
The event was chaired by our President Keith Weed and hosted by STV North Newscaster Andrea Brymer. Key speakers included Minister for Business, Fair Work and Skills, Jamie Hepburn MSP; STV CEO Simon Pitts; Mark Evans, MD Marketing & Digital, Direct Line Group; our CEO Stephen Woodford; Simon Watson, MD, Personal Banking, RBS; Shona McCarthy, CEO, Edinburgh Fringe Festival Society; and Cat Leaver, Director, Brand Scotland.
A huge thanks goes to all of our wonderful speakers, STV for their support and of course, all of our attendees. It was a fantastic event and we can’t wait to do it again next year!
On Wednesday morning, UK Advertising Export Champion, James Murphy, was joined by Aisling Conlon of the IPA and our Comms Director, Matt Bourn, to present to Department for International Trade’s Commercial Officers from around the world at Here East, the former Media Centre for the London 2012 Olympics. Their mission was to give the officers all the knowledge and insight they need to represent UK advertising in countries including China, Korea, Japan and North America as part of a 5-day immersion into the UK’s Creative Industries.
The Christmas Advertising season has well and truly arrived – many high-profile brands have dropped their festive campaigns over the last two weeks and the highly anticipated John Lewis ad was released yesterday, as we’re sure you’ve all seen!
As such, our Comms Director Matt Bourn has written a piece on the Christmas Advertising season and what it means for us at the Advertising Association. He discusses everything from forecasting adspend figures to radio interviews, and gives his own opinion on this year’s ads so far. You can read Matt’s article on our website here, and if you’d like to know more, you can email him on matt.bourn@adassoc.org.uk.
You’ve made it this far – why not treat yourself and watch our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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