The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Advertising Matters 16.10.20

/ October 16th 2020 / Ellie Mason
Advertising Matters

Will it all end in tiers?

This week the Government announced its plans for a three-tiered system of restrictions in England in order to combat the increasing spread of Covid-19. Tier 1: Medium will enforce the “rule of six” and a 10pm curfew for the hospitality sector. Tier 2: High will prevent all social mixing between households indoors, including hospitality, and the “rule of six” will apply outdoors. Tier 3: Very high will prohibit all social mixing indoors and outdoors, force the closure of hospitality venues not serving food, and will be subject to guidance on travel. More information on measures set out in each local area can be found here.

Following these announcements on Monday our Chief Executive Stephen Woodford issued a statement: “This new phase in the UK’s response to Covid-19, where nations and regions implement different levels of lockdown and recover at different speeds, requires new strategies to power up – and level up – the UK economy”. You can read his statement in full here.

To receive our alerts about Government announcements and business support schemes, please contact Noa. You can also find more information on Government support schemes here.

Media Smart invites you to tune-in

Media Smart and the European Interactive Digital Advertising Alliance (EDAA) are hosting a virtual launch event for their new educational film resource helping young people to get smart with online adverts.

The webinar will be hosted by Media Smart Chair and CEO of Omnicom Media Group UK, Dan Clays, and speakers will include Angela Mills Wade, Chair of EDAA and Will Gardner OBE, CEO of Childnet, who will also be talking about Safer Internet Day 2021 which explores reliability online. This will be followed by a Q&A session.Young people are growing up in a world with ever increasing amounts of online advertising and this is particularly the case in the UK and more apparent during Covid-19. The new resource supports discussions around what is internet-based advertising, why it exists and how we can all best manage it.

Click here to register for free. You will be sent joining details nearer the day.

This week: UK advertising in the media

In our new weekly series we are pulling together, in one place, a selection of must-reads from across our industry media. This week’s edition feautres a piece by Gideon Spanier in Campaign, which includes a contribution from our Chief Executive Stephen Woodford.

The piece reveals the results of new research by Campaign on the nature of the UK ad industry and asks if it is too highly concentrated in the capital. Stephen highlights that our industry and colleagues are already spread geographically, with more than half outside the capital and nearly a third of international talent working beyond the M25. He continued: “There is no doubt that the Government with its levelling-up agenda is looking at how all industries can strengthen beyond London and the South-East over the coming years.

Stephen also points out that the Covid-19 lockdown has demonstrated new ways of working together, but that: “To be the best of the best, we need to see a strong London alongside strong Creative Cities throughout the UK, employing the very best, diverse mix of talent, home-grown and international, to deliver great work for UK businesses and international customers from around the world.”

For more on this article and to read the others in our weekly round-up, click here.


You’ve made it this far – why not treat yourself and watch our ad of the week?

Want the full edition to land in your inbox every Friday? Drop us an email on and quote ‘Ad Matters’.

Related Articles View More