The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Advertising Matters 19.03.21

/ March 19th 2021 / Matthew Evans
Advertising Matters


A huge thanks goes to everyone who has taken part in the All In census so far – you have played a key part in driving positive change in our industry.

The All In census is for anyone in UK advertising and marketing services and aims to help build back a better, inclusive industry for all. If you haven’t filled it out yet, today is your last chance to have your voice heard and your experiences captured as it will close at the end of the day. It only takes 20 minutes and is completely anonymous, so please take part now and help to make the results as comprehensive as possible.

The data will be used to inform an Action Plan on how we can make genuine and concerted progress on building a wholly inclusive workplace. Access the All In survey here


This week saw the inaugural opening of UK House – the home of Creativity at SXSW to showcase the best of UK advertising, art, tech, immersive technology, music and innovation.

The official SXSW programme – UK House had over 2,000 registered delegates enter the virtual doors across three days. UK House had over 130 speakers, 50 country meetings, four Clubhouse sessions, one robot and the world’s first VR tuba player – Theon Cross.  UKAEG content addressed key themes such as the new world, new audience, the rise of the creator economy, the five senses of marketing and entering the metaverse. This virtual drive for UK Creativity was the biggest from any country at SXSW with attendees from America, Europe, Canada, Japan, Australia and South America and many more.

The UK Advertising Exports Group worked in partnership with Department for International Trade, British Underground, Arts Council England, Future Art and Culture, Creative Industries Trade and Investment Board (CITIB),the Advertising Association, British Council, Creative Industries Council, Audiences of the Future Live, British Phonographic Industry, UK research and Innovation and London & Partners, all outputs were supported by a marketing drive from DIT and the GREAT campaign.

In case you missed it, all content will be made available on demand in April. However you can still have enjoy a little taste of UK House as we invite you to step back into the 80’s with Superla’s homage to all the classics.


On Tuesday we launched our third annual UK Advertising Exports Report, which shows that international trade in the UK advertising and market research services grew 7% year-on-year to reach a new record level of £11bn in 2019.

The report also revealed that the UK once again recorded a net surplus in payments, this time with a value of around £3.8bn – a trend that has persisted since 2013. Additionally, the US remains the largest single country importer – importing £1.1bn worth of UK advertising and market research services.

Graham Stuart MP, Minister for Exports, commented: “It is clear the industry is reorienting to the fastest growing international markets which, with government support, places the sector in the best possible position for the future.”

Read more and download your copy of the report here. Read more about the launch in City AM and The Drum.


We are pleased to announce that members now have access to articles from the International Journal of Advertising (IJA). The journal publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives.

The latest volume of the journal includes articles such as ‘Long-term effects of brand placement disclosure on persuasion knowledge and brand responses’.

Head over to the Credos website and log in to access the journal for free


In our weekly series we are pulling together, in one place, a selection of must-reads from across our industry media.

Click here to check it out!


You’ve made it this far – why not treat yourself and watch our ad of the week?

Want the full edition to land in your inbox every Friday? Drop us an email on and quote ‘Ad Matters’.

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