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Our CEO Stephen Woodford was the keynote speaker at Pimento’s 2019 conference in London yesterday. Pimento is an independent agency network and the theme of this year’s event was ‘Stronger Together’, focusing on the changing world of independent agencies and consultancies and how best to respond to changing client demands.
Stephen spoke on the subject of trust, trade and technology and highlighted the AA’s work to rebuild public trust in our industry. He then went onto discuss the association’s activities to further position the UK as the global hub for advertising through the Promote UK group and partnership with UK Government. He also highlighted the country’s position as the leading online advertising market in Europe and the revolution that the British online ad industry has seen over the past 25 years – a change noted in the Ad Pays 7 report from Credos that launched this summer.
The AA’s Exports Champion and ex-Chairman James Murphy also spoke at the conference yesterday afternoon on the topic of what clients really want from their agency.
The Digital Advertising Working Group (DAWG) had its inaugural meeting at the AA this week. The group was set up to meet the challenges of increased regulatory scrutiny and the trend toward digital technologies. Chaired by Stephen, the group focused discussions on the implications of the Information Commissioner’s Office’s Ad tech report on real-time bidding. The report has the potential to have far reaching consequences in the way that personal data is traded online.
The AA attended the Lib Dem Party Conference in Bournemouth earlier this week, meeting with Lib Dem parliamentarians and attending fringe events on the creative industries over the four days.
The AA and the Institute for Government will be hosting a fringe event at this year’s Labour Party Conference this coming Tuesday, 1-2pm in the Edinburgh Room, Hilton Metropole, Brighton. The event, titled ‘The database state, data-driven companies: where next for personal data’ will look at data use in the public and private sectors and will feature a panel including: Rachel Aldighieri, Managing Director, DMA; Darren Jones MP, House of Commons Science and Technology Select Committee; and Peter Wells, Director of Public Policy at the Open Data Institute. For more information please contact Mark Johnson.
Mark, who is our Public Affairs Executive, has recently been adopted as the Lib Dem prospective Parliamentary candidate for Ilford North. At the next general election, whenever that will be, Mark will be up against well known Labour MP Wes Streeting!
Bloom UK, the women’s network in marketing, are fielding an industry-wide piece of research in partnership with UM London which aims to uncover just how ‘Future Fit’ our industry really is. They want to shine a spotlight on what a progressive comms industry looks like and the behaviours we’d need to adopt to deliver that.
The findings and actions will be discussed in a panel session at BloomFest on Wednesday 16 October featuring Sophia Durrani, Managing Partner – Strategy, UM London, Sarah Jenkins, Chief Marketing Officer, Grey London and other industry leaders still TBC. Now’s your time to speak up and be heard, and help shape the industry of tomorrow – one which is ‘Future Fit’.
They need as many voices and perspectives from across the industry as possible. Please share your point of view here. It should take just 10 minutes.
You’ve made it this far – why not treat yourself and watch our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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