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Yesterday we revealed the agenda for the All In Summit, which will take place on June 10! The packed morning will include:
… and much more!
Are you All In yet? Tickets are limited and selling fast. View the agenda and register hereto guarantee your place. We hope to see you there!
Media Smart, UK advertising’s award-winning education non-profit, has appointed creative business and youth specialists Livity to lead on long-term strategic and creative activity!
The appointment followed a competitive five-way pitch and will see them work on campaigns including Media Smart’s next ‘industry supporter’ backed campaign with video sharing network, TikTok, due to launch this September.
Rachel Barber-Mack, Director of Media Smart, said: “I’ve been a huge fan of Livity for years and am delighted that we can partner with them in our next exciting chapter. It’s absolutely the right time for us to challenge, innovate and to ensure we listen to our youth audience and give them the media, advertising and digital literacy skills that they want – not what we think they need.”
You can read more on the announcement here.
The Government has scheduled a Westminster debate on obesity which will take place on Thursday 27 May following an announcement in the Queen’s Speech that it intends to press ahead with a pre-9 pm ban and complete online HFSS ban. Further details will be published in the Government’s response to its 2019 and 2021 consultations, which we expect in the next few weeks. The Health Bill is expected to go before Parliament in mid-June and will be the vehicle the Government will use to enact the new restrictions.
Stephen expressed the Advertising Association’s views in a Campaign article here. He also made the case for self-regulation and looked at how the industry is seeking meaningful change in HFSS advertising online, alongside The IPA, ISBA and IAB UK, here.
The Creative Industries Policy and Evidence Centre (PEC) has launched an inquiry into class and social mobility in the UK creative industries, focusing on four sectors, including Advertising.
Having published the first report from the inquiry last year, the PEC is now working with the Department for Culture, media and Sport (DCMS) and Social Mobility Commission (SMC) to better understand the underlying causes of class imbalances and develop new ways to enhance diversity and inclusion in the industry.
Through this next phase, the PEC are calling for people working in key roles across the Advertising industry from working-class backgrounds to share their experiences. These confidential calls will last 30-45 minutes and will inform an upcoming report which will be published in the early summer.
If this is something you are interested in, and it is relevant to your experiences, please email ataunt@workadvance.co.uk.
In our weekly series we are pulling together, in one place, a selection of must-reads from across our industry media.
Click here to check it out!
You’ve made it this far – why not treat yourself and watch our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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