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Media Smart, the industry’s flagship education non-profit with a mission to ensure that every child in the UK, aged 7-16, can confidently navigate the media they consume, is hosting a special virtual roundtable event on Influencer Marketing on 10 September.
We are delighted to announce that Stuart Flint, VP, Europe, Sales, TikTok, is the latest panellist to join the event, which already includes our Chief Executive Stephen Woodford, Shadow Minister for Cultural Industries, Tracy Brabin MP; ASA CEO Guy Parker; Media Smart Chair and CEO of Omnicom Media Group UK, Dan Clays; and further speakers still to be announced.
Discussions during the event will centre on steps already taken by the advertising industry to improve young people’s knowledge of Influencer Marketing; the political perspective; and what else industry can do to build better media and digital literacy on this topic.
Join us for this very special event. It is free to sign up – click here to register and we will send you joining details nearer the day.
Our member, Channel 4, yesterday announced its annual Diversity in Advertising Award is highlighting the lack of authentic representation of UK BAME cultures within TV advertising in 2020 and is now open for entries.
Each year the Diversity in Advertising Award focuses on a different area of diversity to encourage the ad industry to embrace inclusive creative campaigns. New research commissioned by 4Sales found that there is a universal lack of authentic portrayal in TV advertising of people from all BAME communities, their backgrounds, lives and cultures and so through this year’s award-winning competition the broadcaster is inviting the British advertising industry to tackle this issue. The winning campaign will be awarded £1m of Channel 4 commercial airtime.
Our very own Commercial Director, Sharon Lloyd Barnes, will be on the judging panel. Find out more about the awards here.
We are delighted to announce that E.ON, one of the UK’s top energy suppliers, has joined our Front Foot membership network. We look forward to working with you in the future!
As we begin to ease out of lockdown we are seeing a shift in the work produced by our industry which is reflective of this. The Covid-19 category on our Ad Pays 8 hub, which is a showcase for ads that have had a positive contribution to society, shows the journey we’ve all been on, up to present time, through creativity. This week, check out how Adidas hailed the return of team sports here.
You’ve made it this far – why not treat yourself and watch our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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