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On Wednesday, Commercial Director Sharon Lloyd Barnes met with members of AA Scotland at the offices of the Scotch Whisky Association in a very busy Fringe-packed Edinburgh. Discussions included the upcoming LEAD Scotland event as well as the next Advertising Pays report from the industry’s think tank Credos.
Excitement builds about the programme for LEAD Scotland which has secured several high profile new speakers, including Business Minister Jamie Hepburn MSP, Editor of The Drum Stephen Lepitak, and Director of Brand Scotland Cat Leaver. Head here to find out more about the event and to book your ticket.
While in Edinburgh, the AA team also had briefings with journalists from The Scotsman, Daily Business and The Times to discuss the Scottish ad industry and LEAD Scotland. Many thanks to our colleagues from the SWA for hosting the AA Scotland meeting.
The AA Public Affairs team has also been in Scotland this week, accompanying MSP Deirdre Brock (Edinburgh North and Leith) on a tour of some of the prestigious advertising and production agencies to showcase the creativity and diversity of the advertising industry in her constituency. The group started at the Leith Agency for discussions with Partner Brian Coane, before moving on to Finiflex, a sound production studio where they joined a client meeting for an NHS Digital mindfulness app specifically geared towards young people in schools.
The event finished off at Freakworks, which specialises in post-production. The tour demonstrated the scale of the Scottish ad sector and how advertising and the wider creative industries are connected in the country. For more information on the event contact Mark Johnson.
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