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On Monday we launched a brand new report – Powering up UK Advertising – which was developed in partnership with our industry’s think tank, Credos, and conducted by PwC, on how exporting can fuel business growth, while reducing dependency on the UK’s domestic market.
The research by PwC has identified a circle of creativity, talent and reputation at the heart of UK advertising exports success, following a decade of year-on-year growth. The report includes a study of companies behind these UK advertising exports, identifying drivers and barriers while also looking at the impact of Covid-19 on future success. 91% of companies said their revenue this year will be impacted by the coronavirus crisis, but one in five companies cited an increase in international revenue streams and, for some respondents, the crisis has accelerated that growth.
Our Chief Executive, Stephen Woodford, said: “This new analysis from PwC underlines the unique qualities of UK advertising that we must protect and promote globally. Our new report shows just how special our offering is – the ability to provide a complete package of strategic, creative, production and technological services of the highest quality from one easy-to-access location.”
Read more and download your copy of the report here. Its launch was also covered in trade media such as The Drum and Little Black Book.
The Climate Emergency is one of the most important issues we face and we are excited to launch UK advertising’s response – Ad Net Zero – on the morning of November 18 with a free-to-join webinar.
We invite you to be a part of the drive to reduce the carbon impact of developing, producing and running UK advertising to real net zero by end 2030. We will be joined by speakers from the Advertising Association, Credos, Sky, Unilever and WPP, who will present new analysis of the carbon footprint produced by working practices of the UK advertising industry and discuss the steps we must take to reduce it.
Most crucially, we will explain how you can join our new industry drive, Ad Net Zero, by implementing our industry’s 5-point action plan in your business, whether you’re from an agency, media owner, production company, tech platform or advertiser.
Book your ticket here and please share this with your colleagues – we need everyone’s support!
Last night it was announced that the UK-Japan Comprehensive Economic Partnership Agreement (CEPA) will be signed by International Trade Secretary Liz Truss and Japan’s Foreign Minister Motegi Toshimitsu in Tokyo later today.
The British-shaped deal is the first agreement that the UK has secured that goes beyond the existing EU deal, with enhancements in areas such as digital and data, financial services, food and drink, and creative industries. This deal could boost trade between the UK and Japan by over £15 billion and drive economic growth in the long run, benefiting all parts of the country.
You can read more here.
We’d just like to say, on behalf of us all at the Advertising Association, a huge congratulations to Owen Meredith who has been appointed as CEO of the Professional Publishers Association (PPA)!
You can read more on the news here.
In our weekly series we are pulling together, in one place, a selection of must-reads from across our industry media.
Click the image on the left to check it out!
You’ve made it this far – why not treat yourself and watch our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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